Marketing Insights Strategist

About Placer.ai

One of the fastest growing tech companies in North America, Placer has reached $100 million in ARR (a “Centaur”) in 2024 within 6 years of launching the Placer platform. We crossed the $1B valuation “Unicorn” in 2022 .Placer's A.I. based SaaS platform transforms how leaders make critical decisions by unlocking unparalleled visibility into markets and locations, creating a blue ocean market of more than $100B. And the best part is, Placer has accomplished this by leading a privacy-first business in which data has been stripped of user identifiers and only aggregated information is provided within the platform. Our platform provides instant visibility into almost any location in the U.S. Placer has grown exponentially over the past 6 years, counting more than 4,000+ paying customers including many Fortune 500 companies, such as, JP Morgan Chase, Wayfair, Google and many more. Named one of Forbes America’s Best Startup Employers and a Deloitte Technology Fast company, Placer.AI is proud of our collaborative, innovative and inclusive culture. Is this the type of place that would excite you? If so, we’d love to talk to you!

Summary

We are looking for a skilled and innovative Marketing Insights Strategist to join our Marketing Insights team. In this role, you will leverage Placer location data to create compelling narratives, transforming raw data into actionable insights that engage and inform our audience.

As a Marketing Insights Strategist, you will blend advanced data analysis skills with strong storytelling ability to convert complex data into impactful, lead-generating content. You are skilled at crafting narratives that captivate and resonate with readers, and possess exceptional writing and communication skills. Your analytical mindset and attention to detail enable you to turn data insights into creative, market-relevant content.

To excel in this role, you must be a proactive problem-solver with a keen curiosity and enthusiasm for working at the intersection of data and marketing. Experience within Placer’s core verticals—such as retail, commercial real estate, dining, or hospitality—is a strong plus.

Responsibilities

• Develop and execute data-driven content strategies—including whitepapers, webinars, blogs, and special reports—that showcase Placer location data and align with current market trends.
• Analyze and visualize location data using various tools to generate actionable insights that drive engagement across marketing channels.
• Conduct in-depth research on industry topics, continuously generating new ideas to present market insights to target audiences across multiple channels.
• Collaborate with product, data, and marketing teams to support data analysis initiatives and contribute to high-impact projects.
• Build strategic partnerships for whitepapers and shared content to broaden the reach and influence of our insights.
  
  

• Native English speaker and writer
  
  

• Minimum of 2 years of experience in quantitative analysis, ideally with B2B data-driven products.
• Proficient in basic data analysis, including descriptive statistics, trend identification, and use of tools like Excel, Google Analytics, or other audience insights platforms.
• Strong data visualization skills: Ability to create clear, effective visualizations (charts, graphs, infographics, dashboards) using tools such as Tableau and Excel to communicate insights.
• Advanced Microsoft Excel skills, including data manipulation, pivot tables, formulas, VLOOKUP, and conditional formatting.
• Attention to detail is essential to ensure data entry, cleaning, and analysis accuracy.
  
  

• Take a central and critical role at Placer.ai
• Work with, and learn from, top-notch talent
• Competitive salary
  
  

• Placer.ai in a nutshell
• Placer.ai's recent $100M round C funding (unicorn valuation!)
• Placer.ai's data
• Placer.ai in the news
• COVID-19 Economic Recovery Dashboard