Marketing Manager

Overview:

Tlalim Group, a leading entity in tourism, specializing in content-based educational tourism for all ages, is seeking a dynamic Marketing Manager to spearhead our digital marketing initiatives. This role focuses on paid social media, Google Ads, web, and email marketing, playing a pivotal part in driving brand visibility, engagement, and conversions. If you are a creative, data-driven marketer with a passion for digital strategies, we’d love to hear from you!

Key Responsibilities:

• PPC & Paid Social Media Campaigns: Plan, execute, and optimize PPC campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels to drive qualified traffic and conversions.
• Web Marketing: Oversee website content and landing pages, working closely with design and development teams to ensure an optimal user experience, adherence to SEO best practices, and efficient conversion tracking.
• Email Marketing: Manage email marketing campaigns, including audience segmentation, content creation, A/B testing, and performance analysis to nurture leads and enhance engagement.
• Data Analysis & Reporting: Analyze campaign performance across all channels, including click-through rates, conversion rates, and return on ad spend (ROAS). Provide regular reports and actionable insights to senior management.
• Budget Management: Efficiently allocate and manage marketing budgets, ensuring maximum ROI across all paid media channels.
• Creative Strategy: Collaborate with creative teams to develop compelling ad copy, visuals, and messaging that align with brand goals and resonate with target audiences.
• Market & Audience Research: Stay informed on industry trends, competitors, and new technologies to keep marketing strategies innovative and effective.
• Optimization & A/B Testing: Continuously test and optimize campaigns, landing pages, and email funnels to enhance performance and conversion rates.

Qualifications:

·      Bachelor’s degree in Marketing, Business, or a related field.

·      3-5 years of experience in digital marketing, with a strong focus on PPC, paid social, Google Ads, web, and email marketing.

·      Strong analytical skills with the ability to interpret data and generate actionable insights.

·      Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other PPC platforms.

·      Knowledge of SEO, A/B testing, email automation tools (e.g., Mailchimp, HubSpot), and CRM systems.

·      Excellent project management skills with strong attention to detail.

·      Effective communication and team collaboration skills.

·      Native/ Native level English speaker.

*Hebrew is an advantage

Bonus Skills:

• Experience with conversion rate optimization (CRO) techniques.
• Familiarity with retargeting and remarketing strategies.
• Experience in both B2B and B2C digital marketing environments.