CRM Manager- Maternity Leave Replacement

Core mission:

The CRM manager will be responsible for planning, executing, and analyzing the Gett’s CRM strategy & ongoing activity.

As the owner of the users’ lifecycle, the CRM Manager will build and maintain a combination of automated and ad-hoc messaging, including but not limited to conversion efforts, cross-activity, retention boosts, monetization initiatives, churn-avoiding reach-outs, and user reactivation.

Reporting to the IL Chief Marketing Officer, the ideal candidate is a B2C CRM expert, who can demonstrate outstanding ability of working within a KPIs driven environment, using efficiently both monetary and non-monetary tools and overcoming technical challenges.

This role is part of the IL marketing unit.

Key Responsibilities:

• Own B2C users' lifecycles from Registration → Conversion → 2nd month retention onwards…
• Develop a CRM Machine that highlights our products and services via various communication channels
• Full ownership over Gett IL’s CRM platform usage including both Supply and Demand sides, ensuring deliverability, open, click, and unsubscribes rates are kept at satisfying levels
• Responsibility for various demand KPIs, including but not limited to:
• Users #, Orders #, Rides #, retention KPIs, and more.
• Hands-on execution of the monthly marketing calendars for existing users-base, including communication channels activation, canvas building, campaigns execution, and results monitoring
• Constant monitoring of coupons usage, ensuring budget is kept and ROI is positive
• Ensure consistent and engaging communication flows throughout the customer journey. Plan, document, and execute all phases of the user lifecycle, monitor business performance and optimize accordingly.
• Lead an effective B2C marketing machine to support growth, collaborate with Supply trends, and initiate localization efforts to keep and grow our local expansion trends.
• Act as a focal point for various stakeholders regarding historical data, legal aspects, unsubscribes, and promotions subscriptions matters
• Work closely with the product teams at Gett, making sure our users and local App enjoy the most innovative developments, messaged to them in an ideal manner.
• Assisting all lines of business with platforms usage which are under your domain - CRM platform (Braze), pop-up generator, coupons service, and more

Requirements

• 3+ years of CRM marketing experience as a CRM manager or Specialist / Lifecycle Manager/specialist or Retention manager/ specialist within a fast-paced B2C environment - Must
• 3+ years of Experience working hands-on with a global CRM tool (Braze, Optimove, etc.) - Must. Specific experience working with Braze - Strong advantage
• Technical Advantages - CRM platforms, HTML, SQL
• Familiarity with email marketing, automation, and segmentation.
• Strong knowledge of users' lifecycles’ principles including but not limited to conversion, early-life, retention, cross, re-activation, and optimization funnels
• Good technical orientation and experience working with various systems simultaneously
• High level of attention to details - used to working practices which minimizes room for errors
• Experience in identifying target audiences and devising campaigns that engage, inform, and motivate, resulted in meeting and exceeding business goals as defined by the management.
• Fluent in English and Hebrew, Spoken/written
• Ability to build relationships across organizations and handle alternative viewpoints
• Strong organizational, time management, and problem-solving skills, ability to prioritize workload and meet deadlines with frequent interruptions
• Comfortable working in a fast-paced, deadline-driven environment and interfacing with all stakeholders at all seniority levels
• Highly creative with an ability to think outside the box
• BS/MS degree in business/economics/marketing or a related field