Marketing Manager

Bettear is an innovative startup in the Assistive Listening industry, revolutionizing the way individuals with hearing impairments experience cultural events. We are passionate about enhancing audio experiences and creating inclusive environments. We are currently seeking a dynamic Marketing Coordinator to help grow our brand and reach new audiences through a variety of marketing channels.

We are looking for a creative and results-oriented Marketing Coordinator to join our team full-time. The ideal candidate will have experience in developing and executing marketing strategies across multiple platforms, including social media, email marketing, and digital advertising, with a particular emphasis on driving brand awareness and lead generation.

·      Marketing Strategy: Develop and implement a comprehensive marketing strategy to support brand growth and lead generation across various platforms, including LinkedIn, social media, and email marketing.

·      Content Creation: Create and manage content for marketing campaigns, including blog posts, newsletters, social media updates, and promotional materials.

·      Campaign Management: Plan, execute, and optimize paid advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize reach and engagement.

·      Social Media Management: Manage and grow Bettear's presence on social media channels, with a special focus on LinkedIn, creating and scheduling engaging posts to drive traffic and interaction.

·      Performance Tracking: Monitor the performance of marketing activities and campaigns, preparing reports that track key metrics and offer insights for optimization.

·      Collaboration: Work closely with the sales and product teams to align marketing strategies with business objectives and ensure brand consistency across all platforms.

·      Engagement with Influencers: Approach and collaborate with key opinion influencers to increase brand visibility and authority in the industry.

·      Proven experience (3+ years) in marketing, including digital marketing, content creation, and campaign management.

·      Solid understanding of social media platforms, with particular experience in LinkedIn marketing.

·      Excellent communication skills with the ability to create compelling content and build relationships with potential clients.

·      Highly organized and detail-oriented, able to manage multiple projects and deadlines.

·      Proficiency in using marketing and automation tools (e.g., HubSpot, Google Analytics, LinkedIn Ads) and design tools (e.g., Canva, Adobe Photoshop).

• ·      Experience in B2B marketing is a plus.