Creative Marketing Lead

We're seeking a marketing leader for one of Playstudios' game portfolios. This multifaceted role involves art direction, design, and mentoring creative artists. You'll identify team strengths, weaknesses, and potential, provide feedback, and ensure marketing quality. Communication and planning skills are crucial. You'll collaborate with creative leads, designers, analysts, user acquisition managers, brand experts, animators, 3D artists, and vendors to create marketing creative assets and implement marketing plans.

The Creative Marketing Lead is expected to:

• Create and manage performance-driven creative assets for mobile games across various marketing channels (UA, Brand, Retargeting, ASO), leveraging data insights, user behaviors and marketing trends.
• Lead a team of creatives artists and provide constructive and detailed art direction and feedback.
• Demonstrate initiative and resilience by efficiently managing multiple projects across various products in a fast-paced, deadline-driven environment.
• Take ownership of deliverables and initiatives, paying close attention to craft and detail.
• Work closely with UA managers, Data teams, product teams and business owners to better understand needs, strengthen relationships, and share knowledge between performance, product and creative departments.
• Engage and implement AI-powered tools and technologies to streamline and enhance content production processes, focusing on efficiency and innovation in creative workflows and continually seek better and more innovative marketing solutions.

Requirements:

• At least 3 years of experience in a marketing/performance creative role.
• Strong understanding of branding, brand tone of voice, visual language, and visual communication.
• VERY STRONG sense of typography and graphic design.
• Creative thinker with a passion for both marketing and analytics.
• A self-starter: strong initiative, independence, and leadership skills.
• Experience in critiquing and clear communication of ideas in Hebrew & English.
• Ability to manage multiple projects and team members simultaneously, prioritize tasks effectively, and consistently meet deadlines.
• Excellent team player with strong interpersonal and communication skills
• Experience in the gaming industry is a plus.

Bonus points for:

• Exceptional organization skill
• Gamers