Brand Manager

About smarTrike

At smarTrike, a global leader in the field of child mobility we design modular products that grow with children, fostering an early love of outdoor play and encouraging more effortless quality time for families.

Our products are already in over 20,000,000 happy homes around the world. They are all designed to provide years of fun and happy memories both by getting kids active as young as possible and by ensuring our products evolve and grow with your family.

About the Position

This is a great opportunity for creative and driven individuals who live and breathe branding. From planning and executing content, social, marketing, and creative plans to working closely with all company teams to promote a strong brand identity and preserve solid brand guidelines, you will hold a substantial position in the company and its growth and expansion.

Responsibilities

- Plan the company’s brand and content strategy

- Maintain clear brand identity, messaging, and tone of voice across all marketing channels, social media, marketing materials, partners communications, etc.

- Oversee the company’s multiple organic social media accounts

- Manage a multi-country team of marketing managers

- Work closely with marketing, design, customer service, and product teams

- Develop creative deliverables for digital, social, brand presentations, and more

- Demonstrate creative thinking, keep ahead of trends, and provide inspiration and recommendations for your team members

- Uphold a creative yet performance-oriented approach

- Oversee the brand influencer programs

- Manage the companies PR presence in our leading markets

Requirements

- 3+ years experience as a brand manager (including community management, content strategy and storytelling)

- Experienced in working with global brands in multiple countries

- Familiar with online advertising practices, methodology and KPI’s

- Expert written, verbal and visual communicator, with an ability to articulate abstract creative concepts

- Ability to manage multiple, complex tasks end-to-end simultaneously and prioritize appropriately

- Proven track record in managing marketing/ branding/ content teams

- Team player and creative thinker with a positive and proactive attitude