App Store Optimization (ASO) Specialist for Mobile Apps

About Us: 

At App66, we are focused on developing and growing successful mobile apps that reach millions of users across our various companies. We are seeking a highly skilled ASO Specialist to enhance our app visibility and conversion on the Android app store. 

Job Description: 

We are looking for an experienced ASO (App Store Optimization) Specialist to join our team. As an ASO Specialist, you will be responsible for driving organic growth by optimizing our apps’ store presence, keywords, and conversion rates. You will work closely with our marketing and development teams to ensure best practices are implemented. 

Key Responsibilities: 

• Conduct keyword research, competitive analysis, and market research to optimize app titles, descriptions, keywords, and visuals (icons, screenshots, videos). 
• Analyse app store performance data to inform and update optimization strategies. 
• Collaborate with the design team to create app store creatives (icons, screenshots, etc.) that improve conversion rates. 
• Stay updated on ASO trends, new features in app stores, and algorithm changes. 
• Develop strategies for increasing app downloads and user engagement. 
• Test and implement different creative variations to improve ranking and performance. 
• Monitor and report on app rankings, keyword performance, and app reviews to continuously improve app visibility. 

Requirements: 

• Proven experience in ASO for Android apps 
• Strong understanding of ASO tools such as App Annie, Sensor Tower, Mobile Action, etc. 
• Experience with A/B testing and performance tracking of app store assets. 
• Ability to analyze performance metrics and adjust strategies accordingly. 
• Excellent written and verbal communication skills. 
• Knowledge of SEO best practices is a plus. 
• Strong attention to detail and analytical mindset. 

What We Offer: 

• Competitive salary based on experience. 
• Opportunity to work with a dynamic and talented team. 
• Chance to impact the growth of apps reaching millions of users. 
• Flexible working hours and remote work options. 
• Health insurance upon completion of trail period 

How to Apply: 

Please submit your resume and portfolio of past ASO work to [email protected]