Head of Marketing (equity based)

Company Description

MeetVisitors empowers marketers by transforming anonymous website traffic into actionable leads and insights. 

Our cutting-edge identification technology uncovers individual website visitors at the person level, providing their contact and company details in real time. This invaluable insight is delivered directly to your CRM or sales tools, enabling you to make faster, data-driven decisions. 

By identifying high-intent visitors, MeetVisitors helps marketers create personalized outreach, optimize campaigns, and drive revenue growth—all while enhancing engagement and converting lost traffic into qualified opportunities.

Role Description

You will be the face of MeetVisitors, leading the charge to educate users on the value of our solution and how it can create significant opportunities for marketers and the organizations they serve.

This part-time, remote role as CMO at MeetVisitors involves overseeing key areas such as market planning, marketing management, market research, sales, and public relations to drive visitor acquisition and engagement. You will be responsible for developing and implementing strategic marketing initiatives that will attract and retain visitors to the platform while positioning MeetVisitors as a leader in the market.

Key Responsibilities:

• Lead brand creation and awareness campaigns to drive MeetVisitors’ presence and engagement.
• Work closely with the founders to turn founder-led growth strategies into scalable marketing initiatives.
• Design and execute compelling social media strategies and create content that elevates our brand across platforms like LinkedIn, Twitter, YouTube and others.
• Implement mass cold email campaigns using best practices for segmentation and personalization, ensuring high deliverability and maintaining a positive sender score.
• Leverage hands-on experience with HubSpot CRM and Smartlead SEP to build and optimize workflows and automations that drive marketing efficiency and lead nurturing.

Qualifications

• Market Planning, Marketing Management, and Market Research skills
• Sales and Public Relations experience
• Experience with channel sales (partnerships, affiliates, etc.)
• Strong analytical and strategic thinking abilities
• Excellent communication and leadership skills
• Success in Product Led Growth and Sales Led Growth motions 
• Experience in B2B (big plus if you have B2C marketing experience as well)
• Hands-on experience with HubSpot CRM and workflow automations