Senior Marketing Analyst

About us

Founded in 2018, Candivore is dedicated to crafting innovative mobile games. Our flagship title, Match Masters, has ignited the multiplayer match-3 puzzle genre, captivating millions of players daily.

About the job

The Senior Marketing Analyst will play a critical role in transforming our marketing department by embedding an analytical approach across all teams. This individual will lead efforts to optimize workflows within user acquisition, influencer marketing, creative, and brand teams through data-driven decision-making. The ideal candidate has a strong analytical background, a deep understanding of the mobile gaming industry, and a passion for leveraging data to enhance marketing effectiveness.

Responsibilities

• Leadership in Analytics: Lead the integration of analytical methodologies within the user acquisition, influencer marketing, creative, and brand teams.
• Data Analysis & Insights: Analyze marketing data from various channels to identify trends, patterns, and opportunities for optimization.
• Campaign Performance: Monitor and evaluate the performance of marketing campaigns, providing insights and recommendations for improvement.
• Reporting: Develop and maintain dashboards and regular reports to communicate key metrics and performance indicators to stakeholders.
• Collaboration: Work with cross-functional teams including product, development, and to align marketing strategies with business objectives.

Requirements

• Experience: Minimum of 5 years of experience in marketing analytics, preferably within the mobile gaming industry.
• Technical Skills: Proficiency in Snowflake, Tableau, SQL, Excel, and other data visualization tools.
• Analytical Skills: Strong quantitative and analytical skills with the ability to translate data into actionable insights.
• Communication Skills: Excellent verbal and written communication skills with the ability to present complex data in a clear and concise manner.
• Attention to Detail: High level of accuracy and attention to detail.
• Problem-Solving: Strong problem-solving skills and a proactive approach to identifying and addressing challenges.
• Team Player: Ability to work effectively in a collaborative team environment.

Preferred Qualifications

• Experience with mobile gaming user acquisition and retention strategies.
• Knowledge of mobile app analytics platforms such as App Annie, Adjust, or similar.
• Familiarity with programmatic advertising and ad tech platforms.