Paid Acquisition Manager

About enso:

At enso (https://enso.bot/), we empower small businesses to compete with large enterprises by offering a platform that runs their marketing on autopilot using AI. Our goal is to simplify marketing for non-technical business owners, saving them time and money while boosting their reach. We’re scaling rapidly after finding product-market fit, and we’re looking for a driven Digital Marketing Manager to help us expand our customer base and optimize our acquisition channels.

Join enso at an exciting time as we scale up our client base! You'll work closely with our founder to manage, optimize, and expand our paid acquisition efforts, ensuring we reach the right audience efficiently.

Your Responsibilities:

• Manage Paid Channels: Oversee and optimize paid advertising on Google, Apple Ads, and eventually Meta (Facebook/Instagram) to drive app installs and web signups.
• Optimize Funnel Conversion: Refine and improve user acquisition flows, from signup to conversion, ensuring smooth customer journeys.
• Social Media Management: Handle content creation and scheduling across our social media channels, aligning with our marketing strategies.
• Lead User Acquisition Initiatives: Drive email re-marketing, partnerships with external organizations, and coordinate webinars to attract new customers.
• Partnership Management: Cultivate and grow partnerships with key stakeholders, including referral programs with doctors and industry professionals.
  

You’ll be a great fit if you meet these qualifications:

- Proven Experience: Demonstrated success managing and optimizing paid channels, especially in a consumer subscription business or similar environment.

- Hands-On Approach: You're comfortable getting into the weeds, adjusting ad copy, optimizing keywords, and driving performance improvements without reliance on agencies.

- Data-Driven Mindset: You approach campaigns with a rigorous, methodical process of testing and iteration, driving growth through data-backed decisions.

- Creative Marketing Skills: A strong sense of what makes marketing to consumers effective—especially in terms of ad copy, headlines, and calls to action.

- Customer-Centric Focus: Ability to translate our unique value proposition into compelling messaging that resonates in a competitive market.

• Competitive Salary: Generous salary package with performance-based bonuses.
• Growth Opportunities: Work closely with the founder and leadership team in a fast-growing company with room for personal and professional development.
• Flexible Work Environment: Hybrid working options to support work-life balance.
• Impact: Play a key role in helping small businesses thrive by leveling the playing field in marketing.

If you’re a driven, results-oriented marketer with a passion for helping small businesses succeed, we’d love to hear from you!