Marketing Business Analyst

As a Marketing Business Analyst, you will serve as a bridge between business stakeholders and technology teams, helping to translate business needs into technical solutions. You will analyze marketing processes, deep dive into our entire marketing funnel, gather requirements, and contribute to the development of strategies and solutions that improve operational efficiency and drive business growth.

- 3+ Years experience as a marketing analyst in a SaaS company.

- Bachelor's degree in Business, Finance, Information Technology or relevant work experience

- Proven experience as a Marketing Business Analyst in the SaaS industry.

- Proficiency in data analysis tools and techniques including Tableau, Excel, SQL, etc.

- Strong knowledge of the Marketing tech stack including Salesforce [LP1] , Marketo, 6Sense , ad platforms etc.

- Strong analytical and problem-solving skills, and critical thinking skills.

- Experience in managing GA4 data structures (table definitions, extract methods, events management etc..)- must

- Knowledge of querying data bases– must. snowflake, BigQuery-advantage

- Familiarity with forecasting models, tools and processes.

- Familiarity with business analysis methodologies and tools, project management strategies, and stakeholder management.

- Excellent written and verbal communication skills, with the ability to distill complex ideas simply and effectively.

[LP1] Please add Marketo, 6sense and ad platforms

What will you do?

- Collaborate with business stakeholders to understand their objectives and requirements.

- Document and prioritize business and functional requirements.

- Create detailed documentation of business requirements, processes, and workflows.

- Analyze data to identify trends, patterns, and insights that can inform decision-making.

- Develop and maintain dashboards and reports to monitor Marketing KPIs and performance.

- Prepare reports and presentations to communicate findings and recommendations.

- Communicate insights effectively to stakeholders using data visualization tools.

- Assist in analyzing the funnel productivity, looking at measures like Conversion Rates, ROI, CAC and many more to help our marketing team reach their goals

- Provide regular updates on project status and issue resolution.

- Maintain effective communication with business stakeholders and project teams.

Collaborate with cross-functional teams to identify and implement process improvements.