Chief Marketing Officer (volunteer)

HaBait Shel Bar is a non profit organization, patient advocacy group that leads the gynaecology-oncology field in Israel. Founded in 2022, HaBait Shel Bar’s aim is to be the home for every woman who deals with gynaecological cancer and to her family, in order to ease, help, and promote the patient’s health and wellness. The association promotes women's health by raising public awareness of gynaecological cancers and serves as the patients’ voice in front of policymakers.

We are seeking a Marketing Director to volunteer part-time and become part of our amazing team. The Marketing Director will be working with the CEO and the whole creative team (Spokesperson, Patients’ officer, social media manager etc). You will be responsible for shaping the brand strategy, leading content marketing, managing digital marketing campaigns, and driving lead generation efforts. Your leadership will be key in positioning our association as a market leader and achieving our business objectives.

We are a fast-growing and dynamic startup-like non-profit, driven by data and innovation we’re seeking an experienced and strategic CMO to lead and execute a high-impact marketing strategy that will elevate brand and accelerate growth. If you're a visionary marketer who thrives in a fast-paced startup environment, we want to hear from you.

Key Responsibilities:

• Marketing Strategy Development:
• Develop and implement a comprehensive marketing strategy to drive growth, increase brand awareness, and support the association’s overall business objectives.
• Identify new market opportunities and consumer trends to continuously evolve our marketing approach.
• Brand Development & Management:
• Lead the creation and evolution of a strong and consistent brand voice across all platforms, ensuring alignment with the association’s vision and mission.
• Oversee brand positioning and messaging to ensure it resonates with target audiences.
• Content Marketing and Awareness Campaigns:
• Oversee the creation of high-quality awareness campaigns that aligns with the association’s goals and engages our target audience.
• Oversee the creation of high-quality content that aligns with the association’s goals and engages our target audience.
• Partnerships:
• Identify and cultivate strategic partnerships that enhance brand visibility and drive business growth.

Requirements:

• 7+ years of experience in marketing leadership roles
• Proven track record in developing and executing successful marketing strategies that drive brand growth and revenue.
• Strong experience in content creation, and brand management.
• Analytical mindset with the ability to leverage data to make informed marketing decisions.
• Excellent leadership and team management skills.
• Strong communication and presentation skills.