Digital Marketing Specialist

OverviewThis is an NBN Connect post on behalf of another organization.

A top news agency is seeking a highly organized and versatile B2B Digital Marketing Specialist to join their team. This is a strategic and hands-on role, combining elements of digital marketing, project management, sales, and implementation. The ideal candidate will effectively oversee multiple responsibilities including managing internal advertising opportunities, handle outreach and monetization efforts, and also take on the implementation of various digital marketing strategies.

This position offers a unique opportunity to contribute to the organization’s growth by driving digital initiatives, optimizing advertising opportunities, and supporting various strategic projects.

Responsibilities:

• Develop and manage internal advertising opportunities, sponsorships, advertising placements, email list sales, and syndication deals.
• Identify and implement strategies to monetize the website, including joint ventures, sponsorships and influencer partnerships.
• Manage and implement outreach efforts to secure advertising deals, ensuring competitive rates and maximizing revenue.
• Create and maintain a system for tracking and optimizing ad performance.
• Assist the Director of Marketing in implementing various digital marketing strategies, taking ownership of assigned projects from conception to completion
• Regularly report on the performance of digital initiatives, identifying areas for improvement and making recommendations.
• Leverage marketing automation tools and CRM systems to streamline processes and improve efficiency.
• Set up and optimize workflows for digital campaigns, ensuring seamless execution and tracking.

Qualifications:

• Minimum of 3 years of experience in B2B digital marketing and project management
• Proven experience in managing digital advertising and monetization efforts
• Strong project management skills with the ability to juggle multiple projects and deadlines
• Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders
• Data-driven mindset, with experience in analyzing and reporting on digital campaign performance
• A proactive, can-do attitude, with a willingness to take on diverse tasks and get hands-on when needed.
• Experience in sales or outreach.
• Must have experience using tools like Monday.com, HubSpot, Excel and Google Analytics for project and task management.

Skills:

• Proactive, self-motivated, and thrives in a fast-paced, dynamic environment.
• Strategic thinker with the ability to balance big-picture vision and detailed execution.
• Highly organized and adaptable, with strong project and multitasking management skills.
• Passionate about digital marketing, staying up-to-date with the latest trends and tools.
• Proven sales and outreach skills, with a track record of identifying opportunities and closing deals effectively.
• Hands-on approach with a willingness to dive into details to ensure successful strategy implementation.
• Ability to work both independently and collaboratively, with leadership skills for managing projects.
• Excellent communication skills for building strong relationships with internal teams and external partners.
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
• Committed to contributing to a mission-driven organization and making a meaningful impact with your skills.