Director of Product

About the role:

Lumenis is a fast-growing, global leader in energy-based solutions for Aesthetics and Eye-Care. We are based in Yokneam, Israel (with offices also in Tel-Aviv) with a strong business performance worldwide.

Lumenis is looking for a Product Marketing Director for the Aesthetics Business, which includes a broad portfolio of leading solutions in the market as well as an exciting innovation pipeline. The Product Marketing Director will be responsible for driving the business growth of the assigned product portfolio and oversee the 360 product marketing aspects of the products.

Key responsibilities:

• Establish the vision and strategic plan for the assigned product segment
• Own and lead all business and product marketing aspects of the assigned product segment including product development, marketing, business development and more
• Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI)
• Define and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in
• Work closely with commercial and regional marketing teams to develop and execute go-to-market programs as well as pricing and positioning strategies
• Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results
• Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements
• Ensure customer focus by communicating and building rapport with customers as required and ensuring the “voice of the customer” is reflected in all work processes

Requirement:

• Degree in Engineering, Marketing, Business Administration
• MBA from a leading institution - advantage
• 4-6 years of hands-on experience in product marketing and product development in the field of medical devices and/or biotech– a must;
• Healthcare product/industry/technical acumen - must
• Proven ability to work globally; willingness to travel 25% of the time on average
• Excellent command of MS Office (Word; Excel; PowerPoint; Outlook)
• Native English speaker - preferred. Additional languages would be considered an advantage
• Superb presentations skills (in English)
• Proven ability to influence and negotiate internally and externally

Personality:

• Star qualities - fast learner and adapter
• Combination of strategic thinker with strong execution skills
• Leadership skills to lead or collaborate in matrix teams and shape/lead growth vision and marketing strategy
• Innovation - develop new ideas through collaboration and execute on creative ideas
• Team oriented - ability to motivate and work well with diverse, cross-functional and international teams