Social Campaign Manager

Who we are:

Ingenio is a global media and technology company dedicated to developing products that offer guidance on love, relationships, career, and overall well-being. We are driven by our passion for connecting individuals with top-tier advisors and content worldwide, empowering everyone to lead more fulfilling lives.

Our organization boasts the world's most extensive collection of over 25 marketplace and media brands focused on spiritual and emotional wellness. Among our flagship brands are Keen, Horoscope.com, Questico, AstroTV, Purple Garden, Kasamba, The Circle, and Kang. With offices located in San Francisco, Paris, Berlin, Uzhhorod, and Tel Aviv, we committed to serving our diverse global audience.

How you’ll be impactful:

The Social Ads Campaign Manager will plan, execute, and optimize paid social media campaigns across various platforms to drive brand awareness, engagement, and conversions. This role requires a deep understanding of social media advertising, analytics, and performance metrics.

What you’ll be doing:

Campaign Strategy and Execution:

• To develop and execute comprehensive social media strategies to increase brand awareness, engagement, and conversions.
• To plan, implement, manage, and optimize paid social media campaigns on TikTok Ads, Meta Ads, and other platforms.
• Monitor and analyze campaign performance, providing actionable data-driven decisions, insights, and interface recommendations.

Content and Creative Development:

• Collaborate with creative teams to produce high-quality content tailored to each platform.
• Ensure all content aligns with brand guidelines and resonates with the target audience.

Performance Tracking and Reporting:

• Utilize analytics tools to measure campaign performance and ROI.
• Prepare detailed reports on campaign outcomes and present findings to stakeholders.

Market Research and Trend Analysis:

• Conduct market research to identify trends, target audience preferences, and opportunities for new campaigns.
• Stay updated with the latest industry trends and best practices in social media marketing.

Team Collaboration:

• Work closely with cross-functional teams, including Product, R&D, Data and BI,
• Customer Service, etc, to ensure cohesive campaign execution.

What you’ll need to be successful:

• Minimum of 3 years of experience in paid social media marketing.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Experience managing a monthly budget of at least $250K for social media campaigns in Meta and Tiktok Ads platforms, preferably for App Performance.
• Strong analytical skills and proficiency with social media analytics tools.
• Expirecnec in working with iOS in-app evemts and SKAN tracking.
• Experience with reporting and analytics platforms such as GA4, Mixpanel, Tableau etc.
• Experience working with content management systems and graphic design software is a plus.

Preferred Qualifications:

• Master’s degree in Marketing, Business Administration, or a related field.
• Relevant certifications in digital marketing or social media management.
• Experienced based understanding of marketplace economics.

Perks & Benefits:

• Friendly, talented, collaborative, and entrepreneurial team
• Competitive and comprehensive benefits and perks
• Work in the international company
• Generous holiday and PTO policies
• Technology stipends
• Training and development opportunities and allowance
• Fun and inclusive digital, and in-person events
• Employee groups - DEI committee, fun committee, wellness group and more
• Hybrid working model - work from home up to 3 days/week, our office is located in Petakh Tikva