Head of Digital

The Head of Digital is the strategic leader of the digital department, responsible for developing and implementing comprehensive digital strategies that align with the organization's business objectives.

Key Responsibilities

·       Implement Digital Strategy: Ensure the seamless execution of the digital strategy across all relevant channels and initiatives

·       Develop, Manage and Execute Content Strategy: Create a comprehensive content strategy including content creation, editorial planning, and distribution to engage the target audience effectively

·       Create Editorial Calendar: Plan and manage the editorial calendar to ensure consistent and timely content publication

·       Oversee Marketing efforts of E-commerce Platform: Manage the and optimize the marketing efforts in the e-commerce platform to drive sales.

·       Paid Advertising (PPC)Plan and Manage PPC Campaigns: Develop, execute, and optimize pay-per-click advertising campaigns across platforms like Google Ads and Facebook Ads to maximize ROI

·       Implement AI Solutions: Integrate AI technologies.

·       Develop AI Integration Roadmap: Create a strategic roadmap for future AI initiatives to support long-term digital transformation

·       Organize Team Training Initiatives: Plan and implement training programs to enhance team skills and keep up with industry trends

Skills and Qualifications

·       Leadership and Strategic Planning: Proven ability to lead a team and develop strategic plans that drive digital growth

·       Digital Marketing Expertise: Extensive knowledge of digital marketing channels, including content marketing, SEO, PPC, social media, and email marketing

·       AI and Technology Proficiency: Hands-on experience with AI tools and a strong understanding of how to integrate technology into digital strategies

·       Project Management: Proficiency in project management methodologies and tools (e.g., Agile, Monday, Trello)

·       Analytical Skills: Strong ability to analyze data, generate insights, and make data-driven decisions

·       E-commerce Management: Experience managing e-commerce platforms and optimizing online sales channels focus on marketing efforts such as cross-sell, up-sell, loyalty plans, email lists etc.