VP Digital Marketing

Position Summary:

HiBob is looking for a strategic VP of Digital Marketing and Performance to scale our inbound digital marketing strategy, building pipeline and driving revenue across all segments we target. Reporting directly to the CMO, this data-driven and optimization-obsessed marketing leader will lead a team of digital marketing channel owners and supporting functions to drive end-to-end performance in the digital funnel, touching all stages of the buyers journey.

About Us

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3000 midsize and multinational companies.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.

Come and be you, with us

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we are waiting with open arms. Come join us.

Role Responsibilities

• Drive the planning, execution, and optimization of digital and performance marketing campaigns across paid, owned, and earned digital channels to attract attention, interest, and engagement of modern HR professionals globally

• Nurture and grow a team of digital marketing channel owners and supporting functions: SEO, SEM, social media, web strategy, web development, video, AI and growth, and digital creative operations

• Collaborate with cross-functional stakeholders in marketing, including brand, field marketing, and product marketing to ensure digital marketing efforts align to global marketing goals, deliver key messages to market, and complement offline activations

• Establish and monitor key performance indicators that measure the effectiveness of digital campaigns and initiatives, providing regular reporting, action plans, and insights to the executive team

• Hone our attribution and data models in partnership with Rev Ops and FP&A to assess customer acquisition cost by channel and segment, driving smarter investment decision-making and end-to-end accountability for performance across the team

• Coach digital marketing team members to new heights of professional development, balancing day-to-day responsibilities with strategic growth opportunities

• Identify opportunities for optimization, improvement, and return on investment, driving continuous growth and innovation

• Prepare and manage monthly, quarterly, and annual multi-million-dollar budgets and budget allocations across channels, geos, and segments

• Stay on top of industry trends, emerging technologies, and best practices to ensure our digital strategy takes advantage of new innovations

Requirements are often considered a measure of how equipped you are to do the job, but sometimes, they aren’t the only factor. If you don’t have nearly enough experience, or not all the skills, we’d still like to hear from you. This could be the perfect fit for you and us.

You’ll be great for this role if you have:

• Track record of success in developing and executing global B2B digital strategies that drive profitable growth and ROI across small business, mid-market, and sub-enterprise segments; deep experience in SMB-focused inbound motions a plus

• Experience managing marketing programs with budgets exceeding $20 million

• Comfortable working in high-growth environments with a focus on customer acquisition and revenue performance, with experience in building digital marketing plans to support company growth initiatives in new product categories, new geographies, new markets, and with new partners

• Experience in performance marketing, with a deep understanding of digital advertising platforms, technologies, and best practices that can be leveraged to engage with team members, agency stakeholders, and professional experts at both a strategic and tactical level

• Ability to brainstorm, implement new creative ideas, and test/refine as we go, leveraging a “bet big” and “fail fast” mindset to innovate and adapt to changing market dynamics

• Bias towards proactivity, assessing risk, capitalizing on opportunities, and averting problems before they arise or compound

• World-class analytical skills and a data-driven mindset, with the ability to translate insights into actionable strategies and tactics

• Strong presentation skills, with the ability to communicate ideas and implications to stakeholders who are not themselves subject matter experts

• Skilled in strategic planning, budget allocation, and team development, with the ability to inspire and motivate teams to achieve ambitious goals

• Clear and effective communication style that encourages understanding and collaboration

Join our Village

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan
• We have a flexible hybrid working model
• Work from home allowance- to get your home office set up!
• Payment for sick leave from the first day
• 2 Social Impact days per year for volunteering
• Annual Headspace subscription and wellness benefits
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• 10 bis or cibus/wolt- you get to pick!
• Transportation allowance
• Dog-friendly
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Fun company and team social events (locally and virtually with our global teams)
• Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
• If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!