Growth Marketing Manager

Who we are:

Ingenio is a global media and technology company dedicated to developing products that offer guidance on love, relationships, career, and overall well-being. We are driven by our passion for connecting individuals with top-tier advisors and content worldwide, empowering everyone to lead more fulfilling lives.

Our organization boasts the world's most extensive collection of over 25 marketplace and media brands focused on spiritual and emotional wellness. Among our flagship brands are Keen, Horoscope.com, Questico, AstroTV, Purple Garden, The Circle, and Kang. With offices located in San Francisco, Paris, Berlin, Uzhhorod, and Tel Aviv, we committed to serving our diverse global audience.

How you’ll be impactful:

The Growth Marketing Manager will play a critical role in driving our company's growth through strategic planning, execution, and optimization of our acquisition efforts. This person will work closely with our campaign managers and marketing analysts to enhance our lead nurturing, funnel optimization, and conversion rate optimization across all online channels.

What you’ll be doing:

● Develop and execute growth strategies to drive customer acquisition and retention for our online services.

● Optimize lead nurturing and conversion funnels to improve performance.

● Collaborate with campaign managers to enhance and support multi-channel campaigns (Google, Facebook, TikTok, Retention etc.).

● Implement and manage A/B testing and other optimization techniques to improve campaign effectiveness.

● Analyze data to identify trends, insights, and areas for improvement in online service offerings.

● Identify and test new growth channels and tactics.

● Coordinate with the marketing analyst to leverage data for actionable insights and strategies.

● Monitor and report on the performance of growth initiatives and campaigns.

● Stay updated with industry trends and emerging growth strategies specific to online services.

● Manage and optimize the performance of digital marketing channels, including paid search, social media, and display advertising.

What you’ll need to be successful:

● 5+ years of experience in user acquisition and growth marketing for online services.

● Proven track record of successful growth campaigns in the online service industry.

● Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliates, CRO.

● Familiarity with analytic tools like Google Analytics, Think with Google, Google Trends, Semrush, and marketing automation software.

● Strong analytical skills with the ability to interpret data and generate insights.

● Experience with A/B testing and other optimization techniques.

● Excellent communication and collaboration skills.

● Ability to manage multiple projects and prioritize effectively.

● Creative thinking and problem-solving skills.

● Familiarity with web development and basic coding is a plus.

Advantages:

● Knowledge of Google Tag Manager (GTM) and tracking integration.

● Experience in email marketing and CRM.

● Bachelor's degree in Marketing, Business, or a related field.

● SEO and ASO best practices familiarity.

Perks & Benefits:

• Friendly, talented, collaborative, and entrepreneurial team
• Competitive and comprehensive benefits and perks
• Work in the international company
• Generous holiday and PTO policies
• Technology stipends
• Training and development opportunities and allowance
• Fun and inclusive digital, and in-person events
• Employee groups - DEI committee, fun committee, wellness group and more
• Hybrid working model - work from home up to 3 days/week, our office is located in Petakh Tikva