Content Team Lead

Key Responsibilities:

• Content Strategy and Implementation:
• Develop and implement content strategies aligned with business goals.
• Supervise the execution of periodic plans based on marketing strategies.
• Content Optimization:
• Conduct Website Optimization to ensure the optimal user experience; uniform language, and messaging across all content.
• Create and optimise ads, landing pages, email, and cross-department campaigns.
• Adapt content for various channels, including Google, Facebook, and Native platforms.
• Conduct content quality reviews and yearly updates across all channels.
• Product Content Development:
• Develop content and optimise new features based on test data to drive conversion and customer engagement
• Collaborate closely with product owners and UI-UX teams.
• Regulatory Compliance:
• Understand and adhere to regulatory limits across channels (Marketing, HG vs. Apomeds, product limitations).
• Deep knowledge of the content on the website, distinguishing the regulatory content.
• Identify and navigate boundaries and opportunities within regulatory guidelines.
• Ensure all new content meets regulatory standards.
• Content Project Management:
• Manage multiple content projects simultaneously, ensuring timely delivery and meeting deadlines.
• Develop and maintain content calendars and schedules.
• Analyse and report on content performance to inform future strategies.
• Guide new tasks, build messages, and create optimal user experience across all functions.
• Team Management and Development:
• Develop team members' capabilities and foster team growth.
• Defining responsibilities and dividing tasks between employees.
• Manage the content department's budget; recruit and negotiate with external vendors, such as freelancers.

Content - SEO:

• Develop a monthly article/blog plan based on SEO needs.
• Optimise existing pages to meet SEO requirements and maintain content standards, including tone and voice.
• Create new pages and sections to promote the site organically.

Content - Marketing:

• Create and optimise ads, landing pages, marketing emails, and cross-department campaigns.
• Ensure uniform language and messaging across all content.
• Adapt content for various channels, including Google, Facebook, and Native platforms.

Content - Product:

• Develop (create a message or write the content) and oversee new or improved features based on test data.
• Collaborate closely with design/UX teams to create the best product experience.

Regulation:

• Understand and adhere to regulatory limits across different channels (marketing, HG vs. Apomeds, product limitations).
• Maintain knowledge of existing regulatory content on the site.
• Identify and navigate boundaries and opportunities within regulatory guidelines.
• Ensure all new content meets regulatory standards.

Content Department:

• Manage multiple content projects simultaneously, ensuring timely delivery and meeting deadlines.
• Develop and maintain content calendars and schedules.
• Develop and implement content strategies aligned with business goals.
• Analyse and report on content performance to inform future strategies
• Divide tasks among content managers.
• Guide new tasks, build messages, and create sequences between different/related tasks.
• Manage the content department's budget, recruit and negotiate with external vendors, such as freelancers.
• Develop staff capabilities and foster team growth.
• Content Quality reviews and yearly updates across all channels