Content Marketing Manager

The Content Marketing Manager will be a key member of Wing Security’s growing marketing team, primarily responsible for generating content that grows organic traffic and helps convert leads to sales opportunities.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with company goals and target audience needs.
• Optimize content for SEO to improve organic traffic.
• Monitor content performance and use data to provide insights on how to improve content strategy.
• Leverage and collaborate with internal product and research teams to develop content relevant to the cybersecurity decision-making audience.
• Own a content and social media calendar that aligns strategically with product launches, company initiatives, and current topics in the industry.
• Create and oversee the creation of various content types, including blog posts, articles, videos, infographics, white papers, and more.

Qualifications

• 3+ years of experience in content marketing, editorial roles, or related positions.
• Exceptional writing and editing skills.
• Deep understanding of Search Engine Optimization (SEO), with the ability to be hands-on with SEO tools like GA4, SEMRush, Ahrefs, etc.
• Creative thinker with a keen eye for storytelling and engaging content creation.
• Data-driven with the ability to analyze content performance metrics and translate insights into actionable strategies.
• Collaborative in nature with the ability to work with cross-functional teams.
• Excellent project management skills and ability to manage multiple stakeholders to ensure on-time delivery of content.
• B2B SaaS background, preferably experienced in cybersecurity.