Product Marketing Manager (Freelance)

Company Description

Powerlead is a Sales Intelligence solution widely used by Sales, Marketing, Operations, and Recruiting teams for building high-performance pipelines with quality B2B data. The company's mission is to redefine B2B prospecting and pipeline generation with unmatched data quality, coverage, and unlimited prospecting potential. Powerlead provides reliable, highly accurate contact information and offers extensive global coverage with a focus on quick time-to-value for its users.

Join our effort to maximize our user's activation, experience, and journey.

We are looking for a freelance product marketer to bring their best expertise to the table.

Key Responsibilities:

• Analyze and optimize the user funnel to improve conversion rates.
• Manage and enhance CRM systems for better user retention and lifetime value.
• Develop and execute communication strategies across email, in-app, and other channels.
• Collaborate with product, sales, and customer success teams to align marketing efforts.
• Deliver key performance metrics and provide actionable insights.
• Reporting to CMO

Qualifications:

• Experience in product marketing with a focus on funnel analysis and CRM (preferably in related products)
• Proficient in CRM software and marketing automation tools.
• Strong analytical and communication skills.
• Familiarity with the B2B SaaS industry is a plus.

What do we offer?

• Flexible, remote work.
• Competitive freelance compensation.