Head of Performance Marketing

We are looking for a Head of Performance Marketing to join our Playongo (Online Betting and Gaming Startup) team!

About Playongo.com

Playongo.com is a new sports betting and gaming brand operating in Franco-Africa.

We aim to become a leading omnichannel iGAMING operator in Africa and expand our brand across the continent.

About The Position

To support our growth, we would like to recruit a skilled Head of Performance Marketing, a Bi-lingual or native French speaker, to be based in our Tel-Aviv office.

From day one, this position will have a great impact on our business development by planning, executing, and analysing key areas of performance marketing communications, paid and social promotions and ensuring growth and scale.

You will be responsible for ensuring the delivery of performance media against the business objectives, from planning through executing to reporting. You will make sure the budget is optimised across all paid for digital media channels and that ROI is met as planned.

This role will be focused on recruiting, building, and leading the Playongo performance marketing team across Paid Search, Paid Social, affiliates and Programmatic.

The ideal candidate will have proven experience in managing sportsbook and casino performance marketing operations and a deep understanding of the gaming industry.

Duties and Responsibilities

• Execute multi-channel performance marketing campaigns that deliver on business objectives with clear KPIs and measurement criteria
• Run daily performance marketing operations
• Manage the performance marketing team as well as partners and agencies to ensure timely and effective delivery of all marketing campaigns and products
• Manage budgets for marketing channels and campaigns to maximise ROI and value
• Coordinate effective communication between marketing functions including CRM, and Marketing Support
• Have a strong connection with our branches in Africa to maximise the message and communications by localising it
• Analyze marketing campaigns on impact and ROI and provide insight for improvement
• Give leadership and guidance to team members and develop their skills
  
  

• 2+ years of experience in sportsbook/casino operations and/or marketing operations management
• Excellent communication and management skills
• Extensive knowledge of the online gaming industry, tools and gaming trends
• Analytical and data-led approach
• A strong understanding of financial numbers and the ability to compile KPI and performance reports
• Excellent knowledge of English
• Knowledge of French will be a plus