User Aquisition Expert - specifically PPC and website journey and conversions

Role Overview:

As a PPC Wizard & Website Journey Expert, you will play a critical role in our marketing team, focusing on optimizing PPC campaigns while enhancing the user experience across our website. Your mission will be to increase lead conversions, improve user journey and generate more qualified prospect meetings through a combination of highly targeted paid campaigns and seamless website user flows. 

Key Responsibilities:

• PPC Campaign Management: Own and manage end-to-end PPC strategies, including keyword research, bid management, audience segmentation, and performance optimization.
• Creative Ad Design & Testing: Craft visually compelling ads for display and video campaigns, leveraging storytelling techniques and dynamic ads to create personalized experiences. Conduct A/B testing to identify the most effective ad variations.
• Performance Tracking & Analysis: Monitor and analyze key PPC metrics to assess performance, optimize campaigns, and drive improvements.
• Keyword Innovation: Explore creative new keyword opportunities and adjust targeting based on trends, seasons, and data insights.
• Website Journey Optimization: Design and optimize landing pages, ensuring they align with campaign goals and enhance the overall user journey, driving conversions.
• Data-Driven Results: Use analytics tools to measure and optimize the entire PPC funnel, providing detailed reports and insights to the team.
• Problem Solving & Continuous Learning: Utilize creative thinking to solve PPC challenges, experiment with new strategies, and stay up-to-date with emerging tools and platforms.

Qualifications:

• Proven experience in PPC management (Google AdWords) and website optimization.
• Strong analytical skills with the ability to track and improve PPC performance.
• Proficiency in crafting engaging ad copy, landing page design, and creative audience targeting.
• Experience with A/B testing, dynamic ads, and seasonal campaign planning.
• Excellent communication skills with the ability to share insights and explain strategies clearly.
• Demonstrated success in boosting conversions by optimizing website user journeys and driving qualified meetings through effective PPC campaigns.
• Proven success in PPC management (Google AdWords), with demonstrated ability to meet and exceed KPIs, including driving business growth, improving ROI, and increasing conversions through targeted campaigns and website optimization
• Team player, friendly personality (hey you will fit right in) .
• A passion for learning new tools and experimenting with innovative approaches in PPC.