Growth Marketing Lead

About Us:

We are a dynamic and growing company revolutionizing social commerce. We specialize in working with brands to sell items on secondary marketplaces by leveraging our next-generation social media Sales Optimization Engine. As we expand, we are looking for a talented and data-driven Growth Marketing Lead to join our team and help optimize our marketing and sales engine.

Overview:

We are seeking a highly hands-on Growth Marketing Lead to drive lead generation through innovative, data-driven strategies. In this role, you'll be directly responsible for executing growth tactics, creating engaging content, and making data-informed decisions to maximize marketing efforts. The focus is on active execution and experimentation, with the opportunity to grow into a more strategic capacity over time. This is a role for someone who thrives on being in the trenches and driving results through direct action.

Key Responsibilities:

• Growth Tactics & Viral Mechanics: Develop and execute growth tactics to drive lead generation, focusing on viral mechanics and scalable growth opportunities.
• Content Creation: Craft compelling headlines, descriptions, and visuals that resonate with target audiences across different marketing channels.
• Data-Driven Decision Making: Use analytics to measure campaign performance and make real-time optimizations. Conduct A/B testing to enhance lead generation and conversion rates.
• Funnel Optimization: Optimize the marketing funnel from awareness to retention to ensure efficiency and long-term customer value.

Requirements:

• 1-3 years of experience in growth marketing, digital marketing, or a similar role.
• Proven ability to use data for informed decision-making and rapid experimentation.
• Familiarity with A/B testing, analytics platforms (e.g., Looker, PowerBI), and funnel optimization.
• Strong creative skills for crafting engaging content.
• Self-starter who excels in a hands-on role focused on execution.

Preferred:

• Experience with viral mechanics and non-traditional growth tactics on social networks.
• Knowledge of marketing automation tools (e.g., Zapier, Make) to scale efforts efficiently.

Benefits:

• Opportunity to directly impact growth through high-visibility, high-impact projects in a fast-growing startup.
• Career growth into strategic roles based on performance.
• Collaborative work environment with a focus on hands-on execution and driving success.