Programmatic Media Buyer Lead

DYG, a leading user-acquisition solutions provider for app developers and agencies, is looking for a Programmatic Media Buyer Lead with experience in managing mobile user acquisition campaigns through DSPs to join our team.

If you want to pursue a career in the biggest online marketing industry, you are truly hungry for success, possess a positive “can do” approach and you answer our requirements - let’s talk! 

Responsibilities:

• Plan, execute, and optimize programmatic user acquisition campaigns for mobile apps across various DSPs (e.g., The Trade Desk, Google DV360, AppLovin, etc.).
• Plan, execute, and optimize programmatic user acquisition campaigns for mobile apps across various DSPs (e.g., The Trade Desk, Google DV360, AppLovin, etc.).
• Manage campaign setup, including targeting, creative assets, and tracking implementation.
• Monitor and analyze campaign performance to ensure delivery against KPIs such as installs, cost-per-install (CPI), and return on ad spend (ROAS).
• Conduct A/B testing and experiment with different traffic sources, bidding strategies, creatives, and targeting approaches.
• Collaborate with the creative and analytics teams to develop and implement data-driven optimizations.
• Adjust bidding strategies, targeting, and budgets in real-time based on campaign performance and market conditions.
• Stay up-to-date with industry trends, emerging technologies, and best practices in programmatic buying and mobile user acquisition.
• Prepare detailed reports for internal stakeholders and clients, offering insights on campaign performance and recommendations for scaling.
• Collaboration with the Account Manager and Customer Success teams, as well as direct cooperation with clients, is also a key part of the role.

• Requirements:
• 2+ years of experience in programmatic media buying, with a focus on mobile user acquisition.
• Proven experience managing campaigns on major DSPs (e.g., The Trade Desk, Google DV360, AppLovin, etc.).
• Strong understanding of key mobile marketing metrics such as CPI, LTV, ROAS, and retention.
• Experience with audience segmentation, targeting, and dynamic creative optimization.
• Analytical mindset with the ability to interpret large datasets and make data-driven decisions.
• Proficient in campaign tracking and attribution tools (e.g., Appsflyer, Adjust, Kochava).
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Knowledge of mobile ad fraud prevention strategies is a plus.