Head of Marketing Innovation

Job Description

We are looking for a dynamic, technically proficient marketer to lead and define the vision for our Marketing Platforms. As the Head of Marketing Innovation, you will be at the forefront of building and optimizing the tech stack that drives our Acquisition and Retention Marketing strategies across all channels, both paid and owned across B2C & B2B Marketing.

In this role, you will be the key liaison between Marketing and our MarTech Product & Engineering teams, ensuring that product requirements are identified, prioritized, and aligned with our most critical business needs. Your responsibilities will include driving product and feature adoption through the development of processes, training, and documentation, empowering our marketing teams to fully leverage our platforms.

As a strategic connector, you will foster a culture of curiosity and collaboration, linking insights, technology, and people. Reporting to the VP of Growth within the Marketing Team, you will work closely with cross-functional teams—including Product, Engineering, Data Science, and Analytics—to identify opportunities, enhance customer experience, and support growth initiatives across various business lines.

Key Responsibilities:

• Define and lead the vision and roadmap for our Marketing Tech Platforms, enabling teams to deliver top-tier performance and engagement marketing campaigns across our B2C & B2B marketing efforts.
• Collaborate with cross-functional teams to identify opportunities, build business cases, and implement solutions that drive efficiency and growth.
• Act as a technical resource for Growth Marketing, managing and prioritizing Product & Engineering requests.
• Vendor Management: Oversee the evaluation, onboarding, and performance of all MarTech vendors (e.g. Braze, Iterable, Appsflyer, Adjust, Singular, Google, etc…).
• Own product adoption, developing training and documentation to maximize platform potential.
• Enhance marketing operations and governance processes, ensuring consistent execution.
• Provide strategic insights and recommendations to senior leadership.
• Manage and build the Marketing Tech Stack across both B2C & B2B sides of Wolt from Consumer, Courier Partners to Merchant marketing.
  
  

Our humble expectations

• Proficiency experience in marketing technology; app and/or subscription-based businesses preferred as well as MarOps & BI system.
• Deep understanding of CRM and AdTech systems and best practices; Iterable, Braze & Salesforce, or Appsflyer/Adjust experience a major plus.
• Solutions-oriented, proactive, and adaptable with a strong track record in delivering technical projects.
• Experience leading high-performance teams, mentoring talent, and defining long-term career competencies for growth-led teams.
• Experience with digital privacy policies such as Apple’s App Tracking Transparency Framework.
• Readiness to operate in ambiguous roles that you can help refine over time to streamline partnerships across inter-functional and cross-functional teams like Product, Analytics, Engineering, and more.
• Strong negotiation skills especially with external partners and the ability to influence without authority.
• Excellent communication skills, able to present technical concepts to diverse audiences.
• Strong expertise using SQL to extract, clean, and transform data in large, sophisticated, nested databases with hands-on experience in SQL and BI tools. Experience with Snowflake is a major plus
  
  

Next Steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for:

• Opportunity to be part of building something exceptional, in an international environment
• Lots of learning and growth in a globally scaling tech company
• Stock options available
  
  

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

About Wolt

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 27 countries today, 23 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, We’re About Getting Things Done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.