Product Marketing Manager

Belong.Life is the creator of social and professional networks for managing and navigating various diseases and patient journeys. Our mission is to improve the quality of life and quality of care for patients worldwide through technology, engagement, data, and AI.

Visit our website at: https://belong.life

We are looking for a motivated and experienced product marketing expert. The ideal candidate will be able to build this function and support ongoing sales and product-related activities.

Our offices are in Bnei-Atarot (next to Yehud and the Airport).

Responsibilities

• Drive Product Story & Positioning: Drive the story of our products, developing a deep understanding of our segments, pain points, and craft compelling product stories including messaging, positioning, and other go-to-market strategies.
• Empower Sales Teams: Develop and provide sales enablement tools, as collaterals, presentations, case studies, pitch decks, playbooks, product videos, whitepapers, website content, and social media posts to support sales, marketing, and customer success teams during product launches, feature updates, and sales conversations.
• Collaborate on Marketing Strategy: Work closely with product to align roadmap with marketing deliveries and to lead product marketing strategies and go-to-market (GTM) tactics that align with business goals and resonate with target segments.
• Perform In-Depth Analysis: Analyze market trends, user needs, and the competitive landscape to offer insights that help shape and optimize product and go-to-market (GTM) strategies for sales and marketing.
• Become a Subject Matter Expert for our products: Educate both internal and external stakeholders about our product features and benefits and stay up to date with industry trends.
• Monitor & Optimize Performance: Track and analyze metrics to assess KPI effectiveness, driving data-informed recommendations for continuous improvement and market expansion.

Requirements

• 3+ years of hands-on experience as a PMM from B2B SaaS companies - a Must
• Native English speaker or bilingual – a must
• Experience in the Healthcare / Digital Health sector – an advantage
• Solid technological background/understanding
• Excellent analytical skills
• Proven Track Record in Launching Products and GTM plans.
• Proven record of translating business goals and insights into actionable PMM strategies.
• Strong ability in developing and crafting product messaging and positioning, driving differentiation, and emphasizing key value propositions.
• Strong writing and communication English skills, with the ability to craft clear and compelling messaging and content.
• Project management skills to manage multiple priorities in a dynamic environment.
• Excellent interpersonal, communication, and cross-functional skills.
• Ability to adapt to a fast-changing environment.