Creative Team Lead/Creative Strategist

About us:

We are a parent company that represents four DTC brands, each catering to different niches within the e-commerce industry. At emater, we specialize in providing end-to-end solutions, covering every aspect of e-commerce from A to Z. Our dedicated team is committed to delivering excellence in all areas, including product development, customer satisfaction, and upholding the highest standards that meet and even surpass the bars set by industry giants.

We are seeking a highly skilled and experienced Creative Team Lead/Creative Strategist to join our dynamic marketing team. This role requires a strategic thinker with a strong background in direct response advertising, video ad production, and social media trends. The ideal candidate will possess exceptional leadership skills, a data-driven mindset, and the ability to articulate and implement creative ideas effectively.

The Creative Team Lead/Creative Strategist will work closely with Media Buyer to analyze top-performing ads, iterate on creative strategies, and drive impactful advertising campaigns.

Key Responsibilities:

Ad Performance Review:

• Collaborate with the Media Buyer to review and analyze top-performing ads.
• Understand the key elements that contribute to the success of these ads and apply these insights to future campaigns.

Trend Awareness & Application:

• Stay updated on the latest social media trends and apply them creatively to our ad content.
• Ensure the creative team is aligned with current trends and understands how to leverage them effectively.

Strategic Communication:

• Clearly articulate creative ideas and strategies to the rest of the team, ensuring everyone understands the objectives and execution plans.
• Provide detailed and constructive feedback to editors, ensuring continuous improvement in ad quality.

Task Management & Organization:

• Organize and manage the creative process, from ideation to execution, ensuring all tasks are clearly defined and completed on time.
• Be resourceful in utilizing existing assets and optimizing their use in campaigns.

Data-Driven Decision Making:

• Make creative decisions based on performance data, ensuring iterations and new ideas are grounded in what works.
• Regularly review past winners and losers to avoid repeating mistakes and to build on successes.

Audience & Product Understanding:

• Develop a deep understanding of the product and the target audience to create ads that resonate and drive results.
• Constantly consider the audience's needs and preferences when crafting creative concepts.

Marketing Funnel Expertise:

• Understand the marketing funnel and the role of ads within it, ensuring that creative contributions enhance funnel performance.
• Collaborate on funnel creation and iteration as needed, ensuring a cohesive and effective customer journey.

Leadership & Team Development:

• Lead and motivate the creative team, providing guidance, training, and support to editors and other team members.
• Conduct one-on-ones with team members to ensure they are motivated, productive, and aligned with company goals.

Copywriting & Messaging:

• Possess a strong copywriting background with the ability to craft compelling and persuasive ad copy.
• Understand and implement effective ad messaging and angles that drive engagement and conversions.

Direct Response & Video Ad Strategy:

• Have a solid understanding of direct response ad strategy and structure, particularly in the context of video ads.
• Be able to identify weak points in video ads and provide actionable feedback for improvement.

AI Tools & Technology:

• Leverage AI tools such as Eleven Labs and Heygen to enhance the creative process and optimize ad performance.

Managerial Abilities:

• Take responsibility for ensuring tasks are moving along and are completed on time.
• Provide constructive criticism and support to team members, fostering a positive and productive work environment.

Continuous Improvement:

• Constantly seek ways to improve existing ads and creative processes.
• Keep up with industry changes and innovations, ensuring the team is always ahead of the curve.

Qualifications:

• Proven experience in a creative leadership role within a direct response or performance marketing environment.
• Strong understanding of video ad production, VSL structure, and e-commerce concepts (CVR, AOV, CAC, CTR, etc.).
• Demonstrated ability to make data-driven decisions and apply them to creative strategies.
• Excellent communication, organizational, and leadership skills.
• Proficiency in AI tools and a deep understanding of paid social strategy.
• A team player with the ability to motivate, manage, and develop a creative team.