Marketing Manager

At YouAppi, we're a Demand Side Platform (DSP) specializing in optimizing mobile app reactivation and retention. Our AI-driven technology scans through billions of real-time data points, enabling us to pinpoint and engage the ideal audience with matchless accuracy. This approach is not just about reaching users; it's about reaching the right players to drive growth and engagement.

We're looking for a highly experienced B2B marketing expert to join the Appnext & YouAppi Marketing team. If you are passionate about marketing, excel in creative thinking, and execute marketing programs flawlessly while supporting sales and product teams, your place is with us!

Responsibilities:

• Plan and execute short- and long-term marketing programs in various regions to increase brand awareness, lead generation, and pipeline creation.
• Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
• Plan and deliver highly effective marketing programs to support business needs, such as digital marketing and lead-gen campaigns, social media campaigns, events, and trade shows.
• Initiate, execute, and optimize multi-channel marketing campaigns, including product launches, promotions, events, webinars, email marketing, and account-based marketing (ABM).
• Manage and create customer testimonials and case studies.
• Develop a content strategy that resonates effectively with the target audience. Utilize various platforms to distribute compelling content (blog posts, articles, social media) to the right audience.
• Measure and analyze the effectiveness of marketing activities.

Qualifications:

• At least 5 years of experience in a marketing role in the AdTech/MarTech/SAAS industry.
• Proven track record of developing and executing successful global marketing programs, preferably in a technology-driven company.
• Fluent in English with excellent written and verbal communication skills.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects with tight deadlines.
• Creative thinker with a keen eye for details.
• Action-oriented, with a proactive approach and strong project management skills.
• Up-to-date with the latest trends and best practices in digital marketing and measurement.
• BA/BS degree in Marketing, Business, or a related field