Senior Media Planner Keshet 12

Keshet 12 is looking for a Senior Media Planner to take responsibility for planning the media strategies of promotional and positioning campaigns for all of Keshet 12’s brands and content across multiple platforms: television, online, social media, radio, and more. The role requires creativity, innovation, and the ability to develop holistic campaigns that optimize the balance between different media platforms.

Key Responsibilities:

• Setting exposure goals and custom audiences for each platform while maintaining coordination and balance between different media.
• Developing tools to measure, track, and monitor campaign performance, providing insights and recommendations for continuous improvement.
• Managing learning processes and extracting lessons from top campaigns, both holistically and with a focus on specific platforms.
• Collaborating with various internal teams, particularly with analysts in the Data and Research departments.

Requirements:

• At least 3 years of experience as a Media Planner in a media company.
• Strong analytical and research skills.
• Ability to process and analyze large amounts of information.
• Creativity and the ability to challenge existing paradigms.
• Independent work capability and results-oriented, with full responsibility for campaign performance.
• Experience working in a fast-paced, complex environment with an emphasis on interdisciplinary collaboration