Company Description

EqualWeb is a world leader and pioneer in web accessibility, focused on helping people with disabilities access digital information. We are a B2B company that provides advanced and smart web accessibility solutions to businesses and organizations, of all sizes, since 2014. Our cutting-edge technology meets compliance laws and regulations of ADA, Section 508 & WCAG 2.1 AA, guided by the World Wide Web Consortium (W3C). Our Accessibility Suite provides a complete solution to the challenges of meeting regulatory needs and becoming compliant with the W3C Web Accessibility Initiative (WAI). We help our clients attain accessibility compliance requirements with cost-effective and technologically friendly methods, providing the invaluable care-free assurance of litigation avoidance. Join us and make websites accessible worldwide.

Role Description

EqualWeb is looking for a full-time outstanding hands-on marketing leader to act as its one-man marketing department, to promote our company’s brand and services, including SEO, for our HQ offices at Netanya. The marketing & SEO specialist will develop and execute marketing strategies and manage the marketing department’s budget, including conducting Search Engine Optimization, and social media responsibilities. Our ideal candidate will be a versatile, innovative, long-term planning strategist who will identify new business leads and markets and inspire the team to achieve profit-driven objectives, while conducting keyword research, performing SEO audits, link building, web analytics, and on-page SEO as well. The Specialist will also be responsible for staying up to date with industry trends and optimizing website content for search engines.

Responsibilities:

• Identify target audiences and develop marketing plans with specific objectives.

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications.

• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

• Conducting keyword research for SEO.

• Perform SEO audits.

• Handle link building, web analytics, and on-page SEO

Qualifications

• 3+ years of marketing experience - MUST!

• Proven success in developing marketing plans and campaigns - MUST!

• Excellent written and verbal communication skills.

• Strong project management, multitasking, and decision-making skills.

• Metrics-driven marketing mind with an innovative mind.

• Experience with marketing automation and CRM tools.

• Self-starter, high energy, inquisitive, and excited to work in a start-up environment.

• Digital accessibility experience - advantage.

• Bachelor’s degree (or equivalent) in marketing, business, or related field - advantage.

• Established contacts in media - advantage.

• Keyword Research and On-Page SEO skills

• Experience in conducting SEO audits and link building

• Web Analytics skills

• Knowledge of SEO best practices and industry trends

• Strong analytical and problem-solving skills

• Excellent written and verbal communication skills

• Ability to work collaboratively in a team environment

• skilled and creative Marketing Content and SEO Writer

• Priority for those living in the Sharon area

• High level English is mandatory