Director of Organic Growth

We are looking for a Director of Organic Growth to drive the discoverability and revenue generation of our organic assets. This role is critical in ensuring that our website, app, and new discovery channels not only capture traffic, but also convert it into meaningful business results.

As we continue to expand our digital footprint, you will be at the forefront of integrating organic growth into every facet of our business, driving innovation, and ensuring that we remain ahead of the curve in the evolving digital landscape.

In this role you’ll:

• Lead the development and execution of a comprehensive SEO strategy aimed at maximizing organic traffic from search engines, ensuring that our brand remains highly discoverable and competitive
• Establish, track, and be accountable for the key business metrics that define success in organic growth. Your ability to set clear goals and measure progress will be crucial in driving the impact of organic initiatives.
• Explore and establish our presence on emerging discovery channels, ensuring we are early adopters and leaders
• Craft and execute a content strategy that is deeply aligned with our business goals and overall brand vision
• Work closely with our Growth squads, Brand, and Comms teams to amplify the reach and visibility of our content, creating a cohesive and unified approach to growth across all channels
• Be responsible for setting and communicating the long-term vision for organic growth within the company, ensuring that all efforts are aligned with this overarching goal
• Manage a team of specialists including SEO, Content, and Analytics experts, as well as external partners and suppliers, driving a culture of excellence and continuous improvement

What you’ll need:

• A solid foundation in marketing, with deep expertise in content marketing, SEO, or product marketing
• Demonstrated success in building and scaling revenue-generating organic assets from ideation through execution
• A keen understanding of the digital ecosystem, including the challenges and nuances of measuring organic performance
• Proven experience in managing and developing cross-functional teams, and an ability to inspire and lead in a fast-paced environment
• Experience owning and being accountable for core business metrics, with a track record of delivering measurable results
• Expertise in managing multiple stakeholders, including upward management and collaboration with executive teams
• Comfortable with technical aspects of SEO and content, willing to dive deep into the details when necessary
• Data-driven and an analytical thinker
• Ability to work in an office environment a minimum of 3 days a week
• Enthusiasm about learning and adapting to the exciting world of AI – a commitment to exploring this field is a fundamental part of our culture