Head of Digital Marketing

As a Head of Digital Marketing, Your mission will be to build and implement a digital marketing

plan for local and international market. The plan will be based on all existing digital media. We

are looking for a leader who will be able to lead the Marketing team down the line.

Duties

 Plan and execute complex media budget plans.

 Manage, analyze and optimize campaigns constantly to maximize traffic and sales

pipeline, including paid and organic channels.

 Initiate and implement improvements and creative solutions to increase campaigns

activity.

 Respond quickly to changes in online marketing and adapt to capitalize on new

opportunities.

 Manage SEO/SEM efforts.

 Establish demand gen program measurement methodology and analyze results in

terms of ROI and success criteria (attraction, engagement, qualification,

acceleration).

 Set inbound lead goals, plan programs, and measure results.

 Use digital metrics (e.g. site traffic, visitor paths, conversion rates) to optimize online

marketing spend.

 Coordinate with marketing strategy and sales to align digital activity with company

messaging and broader campaign initiatives.

 Plan and oversee media spend against performance metrics to optimize results.

Requirements

 A person who lives and breathes digital marketing and social media

 Proven experience in managing massive-scale marketing budgets

 5-8 years of Experience as digital Marketing Manager

 Excellent communication and problem-solving skills

 Management skills and ability to manage a team

 Adaptable and able to work in a fast-paced start-up environment with changing and

evolving responsibilities