Demand Generation Manager

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce retention marketing platform, on a mission to help brands of all sizes turn one-time shoppers into customers for life. Loyalty programs, SMS and email marketing, subscriptions, and reviews are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, Canada, UK, Israel, Bulgaria, and Australia — and we’re still growing. Our primary goal is to deliver the best technology in the industry.

You can hear all about it in our latest brand video.

Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

Sounds exciting? Then keep reading, because we’re on the hunt for the brightest minds to help us achieve our vision.

Yotpo is looking for a talented, experienced, hands-on Demand Generation Manager who thrives at the intersection of marketing, product, and data analysis to join our dynamic team.

As a Demand Generation Manager, you’ll be instrumental in developing and executing strategies to drive awareness, interest, and conversion for our products. You’ll work closely with PMM, Product, Marketing, and Sales teams to create and implement multi-channel campaigns that attract new leads and nurture them into loyal customers.

The ideal candidate has a strong background in lead generation, funnel optimization, and data-driven decision-making in a SaaS/tech environment.

• Develop and execute demand generation strategies to bring in leads and grow our pipeline across channels like email, social media, and search.
• Run and tweak campaigns to boost brand awareness, engagement, and conversion rates.
• Team up with Product, Sales, Marketing, and Marketing & Sales Ops to execute content and campaigns that resonate with our audience and drive demand.
• Own the lead funnel from request a demo all the way through MQLs, SQLs, and closed deals. Optimize both self sign ups alongside sales calls.
• Analyze campaign performance and customer data to adjust strategies and keep everything aligned with our goals.
• Stay on top of industry trends, the competitive landscape, and customer needs to spot new growth opportunities.
• Build and manage our demand generation tech stack using tools like HubSpot, Salesforce, Google Analytics, and other marketing automation platforms.
• Work with global teams, sales and marketing oops to ensure leads transition smoothly and our customers have a great experience.
  
  

• 3+ years of experience in demand gen, lead gen, or growth marketing – Must-Have
• A solid track record of creating, optimizing, and managing successful marketing campaigns – Must-Have
• A proactive attitude with a knack for taking initiative.
• Experience leading cross-functional teams and working independently.
• SaaS/B2B/eCommerce experience – Big Plus
• Familiarity with marketing automation tools – HubSpot, Salesforce, customer.io, Google Analytics, etc. – Bonus Points
• Experience working with paid media teams and analyzing performance.
• Excellent communication skills, with native-level English, both written and spoken.
• Strong analytical skills with the ability to turn data into clear insights.
• A creative approach to developing marketing strategies.
• Detail-oriented with great organizational and project management skills.
• Ability to thrive in a fast-paced, collaborative environment.