Head of B2B Marketing

Cover is building a next-gen personal insurance and finance platform to help people gain control over their funds.

We’re seeking a Head of B2B Marketing to drive growth, elevate our brand, and position our product in the business market.

What You'll Do:

• Develop and execute B2B marketing and branding strategies targeting key industries.
• Enhance brand visibility and positioning through compelling narratives.
• Lead demand generation, product marketing, and account-based marketing campaigns.
• Collaborate with sales to drive lead generation and conversion.
• Create content that resonates with B2B audiences, highlighting our product’s value.
• Use data insights to optimize campaigns and refine marketing strategies.
• Work closely with product teams to align marketing with product features and benefits.

What We’re Looking For:

• 5+ years in B2B marketing, branding, and product marketing, preferably in SaaS or fintech.
• Proven experience in building brand presence and executing successful marketing campaigns.
• Hands-on with ABM, CRM, marketing automation, and analytics tools.
• Strategic mindset with strong execution skills.
• Excellent communication and collaboration abilities.