Marketing Strategy Associate

About Placer.ai

One of the fastest-growing tech companies in North America, Placer has reached $100 million in ARR (a “Centaur”) in 2024 within 6 years of launching the Placer platform. We crossed the $1B valuation “Unicorn” in 2022. Placer's A.I.-based SaaS platform transforms how leaders make critical decisions by unlocking unparalleled visibility into markets and locations, creating a blue ocean market of more than $100B. The best part is, Placer has accomplished this by leading a privacy-first business in which data has been stripped of user identifiers and only aggregated information is provided within the platform.

Our platform provides instant visibility into almost any location in the U.S. Placer has grown exponentially over the past 6 years, counting more than 4,000+ paying customers including many Fortune 500 companies, such as, JP Morgan Chase, Wayfair, Google and many more. Named one of Forbes America’s Best Startup Employers and a Deloitte Technology Fast company, Placer.AI is proud of our collaborative, innovative and inclusive culture. Is this the type of place that would excite you? If so, we’d love to talk to you!

Summary

This highly analytical role offers hands-on experience in a fast-paced environment to support growth marketing, product marketing and brand marketing efforts. The position will also work cross-functionally on strategic marketing initiatives.

Responsibilities

• Works with Marketing Leadership to own overall and team strategies, ensure alignment, visibility and track progress.
• Serve as an internal data owner - tracking and reporting on the OKR process and partnering with marketing operations on reporting capabilities.
• Manage strategic projects, develop hypotheses, and collaborate with cross-functional teams to evaluate and validate new marketing opportunities.
• Facilitates internal alignment and manages tools. Conducts research on the current performance of our content across different verticals, utilizing tools such as HubSpot, Google Analytics, Heap, and Salesforce.
• Analyze audience overlap among different content types (e.g., blog posts, anchor content, white papers, case studies) to assess the potential reach to new prospects, content effectiveness within the pipeline and nurturing process, audience engagement by verticals, and identify areas for improvement.
• Manage a broad portfolio of projects, prioritizing based on business impact and resource availability.
• Maintain a high level of engagement with stakeholders across the marketing organization to align project goals with business objectives and ensure seamless execution.
  
  

• Bachelor’s degree in Business Administration, Marketing or a related field. An MBA is highly preferred.
• Strong analytical capabilities with the ability to structure hypotheses, build thoughtful analyses, and develop POCs. Experience in management consulting is preferred.
• 2+ years of experience in marketing, strategy or business intelligence.
• Strong commercial mindset that biases towards revenue-generating projects and thoughtful funnel conversion. Experience working at the intersection of marketing and sales is preferred.
• Experience working within a SAAS B2B company.
• Strong experience with business intelligence solutions and analysis software such as Tableau or Power BI, Google Spreadsheets.
• Excellent communication skills, capable of effectively interpreting data, deriving meaningful insights and presenting data analytics and insights to senior leadership.
• Ability to work both independently and collaboratively with teams across various functions and regions, building strong relationships.
• Comfortable working with ambiguity and in an iterative environment, adapting style to changing situations and audiences.
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and drive projects to completion within a fast-paced, service-oriented environment.
• Excellent written and verbal communication skills.
• Enthusiasm for learning and a proactive attitude towards tackling new challenges.
  
  

• Take a central and critical role at Placer.ai
• Work with, and learn from, top-notch talent
• Competitive salary
  
  

• Placer.ai in a nutshell
• Placer.ai's recent $100M round C funding (unicorn valuation!)
• Placer.ai's data
• Placer.ai in the news
• COVID-19 Economic Recovery Dashboard