Senior Brand Manager (Online)

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creative.

We are seeking an experienced Brand Manager to join our dynamic team.

As the Senior Brand Manager, you will be responsible for developing and executing innovative marketing strategies on the company brands, overseeing the company brands, driving growth, enhance brand visibility, and take on our target audience.

Requirements:

• Experience as an online brand manager for at least 2 years in a global marketing company – must!
• Strong experience gained in online companies, brand messaging and positioning, understanding of the full marketing mix, creative and media strategies, acquisition channels - must.
• Collaborate with cross-functional teams including creative, CRO ,R&D, product development, and finance to ensure cohesive marketing efforts.
• Strong organizational and time management skills - must
• Excellent written and verbal communication skills in English – must
• Creative and entrepreneurial, also in visual areas
• Experience analyzing activities and financials and ability to present data at a management level.
• Ability to work independently and as part of a team.
• Ability to work under pressure, in a goal-oriented environment and bring results.
• High motivation and dedication, eager and proactive
• Excel – good level
• Bachelor’s degree – advantage
• Experience with Google Analytics
  
  

• Responsibility for the company brands, from funnel creation - Building from ground up, conducting market research, marketing strategy and 360° campaigns in all relevant channels, promotions, conversion rates and financials
• Developing the branding strategy, including new brand concepts and campaign marketing activities
• Coordinating multiple tasks with other employees (web developers, copywriters, video editors, creative team, production team, etc.) and 3rd party suppliers to deliver marketing assets and optimize acquisition marketing opportunities.
• Monitoring, tracking, and evaluating all brand activities and reporting ROI of campaigns.
• Performing comprehensive reviews of all creative output produced, revising, and improving existing graphics and layouts to ensure quality and relevance (by competitor analysis)
• Presenting brand KPIs and updating management reports
• Manage brand budget via monthly cost reports submitted to the management.