Creative Lead

Company Description

BUFF is a gaming app tailored for gamers, supporting popular games and designed to meet gamers' needs. By running the Buff app while playing, users can earn rewards based on their gameplay. The platform is focused on enhancing the gaming experience and rewarding players for their time.

Role Description

This is a full-time hybrid role for a Creative Manager at BUFF. The Creative Manager will be responsible for managing the creative aspects of in-app campaign assets, with a key focus on crafting engaging copy. As a crucial member of the marketing team, the role will involve collaborating closely with other team members to develop and execute creative content strategies. The position is based in Herzliya, with one day of work from home.

Key Responsibilities:

• Manage the creative development of in-app and marketing campaign assets.
• Craft engaging copy to align with brand tone and marketing strategy.
• Collaborate closely with the marketing team to ensure creative content resonates with our target audience.
• Utilize AI tools to enhance content creation and workflow efficiency.
• Actively participate in marketing team meetings, brainstorming sessions, and contribute to the overall marketing strategy.

Qualifications:

• Gamer: Preferably with experience in AAA games, especially shooting games.

Experience:

• Over 4 years in copywriting, with a strong background in creative content creation
• Produce creative and in-app assets, based on data, user behavior and brands tone of voice.
• Review creative outcomes to improve results.
• Being up to date with game marketing and worldwide content trends and implementing them in the creative assets.
• Work with in-house designers and editors and lead the creative execution
• Lead creative initiatives and utilize AI tools to improve efficiency and simplify creative ideation and execution

Skills:

• High-level English proficiency, both written and spoken.
• Proven experience in copywriting or content creation, particularly within the gaming industry.
• Strong understanding of digital marketing and content strategy.
• Experience working with AI tools to enhance content creation.
• Ability to work creatively within a team environment, specifically as part of the marketing team.
• Excellent communication and creative writing skills.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Proven ability to lead creative projects from start to finish with a positive "can do" attitude and strategic mindset.

Advantages:

• Experience in gaming or a strong understanding of gamer culture.
• Prior experience in a similar role within the gaming or technology industries.