Marketing Manager

yad2's Marketing team is the creative engine that drives the company's visibility and success. 

This is the place where ideas come to life, from market research and branding to advertising and customer engagement. 

It consists of a fun, dynamic, and dedicated group that plays an essential part in yad2's operations. 

Our Marketing teem is looking for a Marketing Manager with experience in the automotive field, for maternity leave replacement (+ option)

What you will be doing:

Working with business clients in the B2B world

Responsibility for the marketing and strategic activities of the automotive vertical

Managing and monitoring the Marketplace platform's supply and demand metrics

Developing and implementing marketing plans based on business and marketing goals

Managing the marketing and advertising budget for various projects

Initiating, executing, and optimizing campaigns across multiple channels

Characterizing and monitoring customer journeys and deriving marketing insights

Identifying new business opportunities, conducting market research, analyzing trends and competition, and characterizing target audiences

Ongoing work with advertising agencies and digital agencies

Performing monetization, initiating customer retention activities, preventing abandonment, and strengthening relationships and loyalty

Working closely with the sales, product, customer service, and other departments

Your skills and experience:

Bachelor's degree in Communications/Business Administration/Marketing - mandatory

At least 3 years of experience in marketing roles - mandatory

Experience in the automotive field - mandatory

Experience working with B2B clients

Understanding of digital products and user experience

Analytical skills

Creative and innovative thinking

Excellent interpersonal skills, high verbal and written expression abilities, ability to work with multiple interfaces

Note: This position is a maternity leave replacement for 6 months (+ option)