Head of Performance

We are looking for a Head of Performance to build and own our portfolio of performance marketing channels. This role encompasses Paid Marketing, Email Marketing, Affiliate Marketing, and Attribution/Measurement strategy. 

About The Role

As Head of Performance Marketing you are responsible for leading our customer acquisition and retention strategies. In the role you'll have the opportunity to grow and coach a team, wield mighty budgets, build sticky customer experiences and be hands-on driving execution from cross-functional coordination through channel management. 

Responsibilities

• Acquisition: proven track record of delivering acquisition through digital channels in fast moving, competitive environments
• Strategy: Partner with our Marketing and creative teams, develop and manage the end to end digital media strategy and media plan, including audience targeting, channel mix incl SEO and conversion optimization.
• Financials: Maintain the budget and key metrics for digital channels such as Paid Search, Paid Social, Affiliates.
• Develop and execute a comprehensive performance marketing strategy across various channels, including Paid Marketing, Affiliate Marketing, and Attribution/Measurement.
• Build and optimize marketing campaigns to drive high-ROI new user acquisition, while achieving high reach and scaling internationally.
• Collaborate with internal creative teams to develop compelling and effective marketing creatives that resonate with our target audience.
• Leverage UGC from influencers and content creators to scale creative volume efficiently.
• Analyze and report on the effectiveness of marketing campaigns, using modern measurement frameworks.
• Manage budgets and allocate resources efficiently to maximize ROI.
• Stay up-to-date with industry trends and best practices to ensure Notion remains at the forefront of performance marketing.
• Testing and optimization: continually learn and improve results through A/B testing across all channels. Optimize campaign performance, developing a testing framework and test into new channels.

Requirements

• 6+ years of proven track record of delivering acquisition results over and above expectations. Recognized as a leader in their field and ready for the next challenge
• Strong leadership and mentoring skills with the ability to manage and attract exceptional talent
• Proven track record of developing and executing successful performance marketing strategies in high-growth companies.
• Multi-channel management experience (e.g. Meta, TikTok, Google, Affiliates) .
• Strong analytical skills and the ability to use data to drive decision-making and optimize campaign performance.
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• Excellent communication skills, with the ability to present complex information in a clear and concise manner.