Product Marketing

Othentic Stack (by Othentic Labs) is an infrastructure to build distributed services 🏗️

Backed by top-tier crypto VCs, including Coinbase Ventures, Breyer Capital, and Finality Capital, Othentic is on a mission to facilitate the creation of novel distributed services.

We're seeking a skilled and entrepreneurial Product Marketing to expand the network of developers and teams contributing to Othentic ecosystem.

You will collaborate closely with Product, Engineering, Growth, and Developer Relations teams to shape and implement effective go-to-market strategies.

Your role involves enhancing the developer experiences through compelling content, managing product story and positioning, overseeing new product launches, and facilitating discovery and adoption of new features for developers building with Othentic.

Responsibilities:

• Develop, execute, and own integrated marketing campaigns across various channels, including digital, social media, events, and content marketing.
• Collaborate with cross-functional teams to create compelling messaging and content that effectively communicates Othentic value proposition.
• Own branding strategy and brand awareness.
• Work directly with customers and partners to roll out announcements.
• Develop a comprehensive marketing strategy that combines business goals, technical insights, and campaign schedules.
• Collaborate closely with Product and Developer Relations teams to amplify Othentic’s visibility among developer ecosystems and grow the community of builders.
• Lead, organize, and execute product launches and initiatives.
• Conduct user, developer, and market research.

Qualifications:

• +4 experience in product marketing with cross-functional experience.
• Experience in growing developer ecosystems.
• Experience developing and executing GTM strategies, creating high-impact growth marketing campaigns for technical audiences.
• Familiar with various product marketing techniques.
• Prior expertise in creating engaging developer-centric content focused on product and technical features.
• Strong communication skills in English and proven ability to efficiently work with remote teams.

Ideally, you:

• Keep tabs on the Ethereum landscape, crypto/blockchain/web3 trends, and industry developments.
• Learn about technical concepts and turn them into powerful campaigns that attract, convert, and retain developers.
• Conduct, interpret, and present qualitative and quantitative feedback and research.

Please apply here and/or send your CVs or any inquiries to [email protected]