A Marcom and Social Media Expert

Who we are:

TIPA is a fast-growing, international company, on a mission to change the history of plastic and have a global impact by developing and manufacturing flexible compostable packaging. Our vision is that compostable flexible packaging becomes part of a systemic solution to the global plastic pollution challenge. We offer consumers and brands the durability and shelf life they have come to expect of ordinary plastics, while offering a safe and sustainable end-of-life solution.

Who are we looking for:

We are looking for a talented, driven, sustainability minded, hands-on Marcom and Social Media Expert,

to join our quickly growing Marketing team. The role is full-time, hybrid, reporting to TIPA’s Marketing Communications Manager, based in Hod-Hasharon, Israel.

TIPA offers a visionary and flexible work environment. We take pride in fighting plastic pollution, by offering the world a sustainable solution.

Job Description And Overview

Aiming at driving our campaigns and significantly impact the growth of the Marketing department, the role will entail the following:

• Managing TIPA’s social media campaigns hands-on, including video creation, audience targeting etc., embracing the constant evolution of our methods and tools with monthly innovations.
• Managing outsourcing vendors, globally.
• Developing and executing data-driven customer acquisition strategies.
• Optimizing for efficiency and ROI-across various channels.
• Combining strong analytical skills and expertise in social media campaign tracking, you will be expected to distill data into relevant action items.
• Enhancing the effectiveness of our marketing strategies.
• Constantly use your creativity to brainstorm with the team and come up with new and exciting marketing ideas.
• Being a small team, we ask that you bring an open mind and a positive attitude to tackle a variety of tasks and responsibilities.
  
  

• Work with the marketing and sales teams to optimize campaigns for maximum impact and efficiency.
• Conduct research on the latest trends and competitors to identify growth opportunities.
• Supporting the marketing department with other tasks, if requested
• Manage our social media campaigns from inception to achieving market-dominant positions.
• Analyze and report the performance of our social media campaigns, driving marketing decisions based on key performance indicators (KPIs).
• Respond promptly to changes in online marketing and adapt strategies to capitalize on new opportunities.
• Manage social media campaigns, embracing the constant evolution of our methods and tools with monthly innovations.
  
  

• At least 2 years of hands-on experience in digital marketing in an international company.
• High proficiency in both English and Hebrew.
• Good analytical skills.
• Strong command of Office tools, Excel, and CRM.
• Highly creative, consistently generating new ideas, and capable of executing them.
• Excellent written and verbal communication skills.
• Adaptable, independent, and with an “all-in” attitude, thus offering a flexibility to manage multiple projects, shifting priorities, and taking ownership.
• Our ideal candidate can work in fast-paced environments with the ability to pivot quickly. It requires multitasking in meeting timelines and budget restraints.