Creative Marketing and Multimedia Manager

Company Description

Lightway Digital is a comprehensive digital marketing agency based in Ramat Gan and New York with clients worldwide. We specialize in delivering tailored online advertising and data-centric user acquisition strategies. With a wealth of expertise and years of experience, our team excels at pinpointing the best channels for targeting specific audiences. We have developed unique marketing tools that seamlessly integrate with top advertising platforms, giving us a competitive advantage. At Lightway, we understand that in today's fast-paced market, marketing initiatives must be cross-platform and entirely data-driven, which is why we ensure our services align with each customer journey stage.

Role Description

This is a full-time hybrid role for a Creative Marketing and Multimedia Manager at Lightway Digital. In this hands-on position, you will be at the forefront of our creative efforts, leading the charge in both the strategic and execution aspects of design and video production. You will be responsible for developing and executing creative strategies, providing creative direction, interpreting client briefs, crafting compelling ad copy, managing projects and timelines, and ensuring brand consistency across all platforms. Additionally, you will play a key role in producing high-quality graphics and videos that enhance our campaigns and resonate with our target audiences.

Key Responsibilities:

• Directly participate in the creation and development of creative strategies that resonate with target audiences and meet client objectives.
• Design high-quality graphics and visual assets for digital and print media.
• Edit and produce video content for various marketing campaigns, ensuring that all video projects align with brand standards and campaign goals.
• Craft persuasive ad copy, headlines, and taglines that align with client briefs and campaign goals.
• Collaborate with campaign managers to ensure that the creative vision is fully integrated into the broader campaign strategy.
• Work closely with the design studio to produce visually stunning assets, contributing your design and video editing skills where needed.
• Manage multiple projects simultaneously, ensuring all deadlines are met while maintaining high standards of quality.
• Stay informed about industry trends, best practices, and emerging technologies to refine and enhance our creative offerings continually.
• Provide creative direction and feedback to team members, helping them grow and develop their skills.
• Interpret client briefs to identify key messaging opportunities and develop strategies that achieve desired outcomes.

Qualifications:

• Over 1 year of experience in a creative role, preferably within a digital agency or advertising firm.
• A strong portfolio showcasing your creative work, including graphic design and video editing projects.
• Proven ability to interpret complex briefs, develop effective creative strategies, and manage creative projects from concept to completion.
• Experience in graphic design, video editing, marketing, and project management.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or other relevant design and video editing software.
• Strong analytical and problem-solving skills, with the ability to think both creatively and strategically.
• Excellent communication and interpersonal skills.
• Solid understanding of digital marketing channels and trends.
• Ability to work under pressure, managing multiple projects with tight deadlines.
• A proactive, hands-on approach to creative problem-solving.