Growth Marketing Manager

Cover is building a next-gen personal insurance and finance platform to help people gain transparency and take control over their funds.

We’re on the hunt for a Growth Marketing Manager who’s a true go-getter. If you’re a hands-on, results-driven pro with an unstoppable drive, we want you on our team.

Requirements:

• 3-5 years of hands-on experience in growth marketing, performance marketing, or a closely related role.
• Proven track record in leading high-impact growth campaigns with measurable results.
• Extensive experience with digital marketing platforms and tools, including Google Ads, Facebook Business Manager, and HubSpot.
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Excel).
• Excellent communication and leadership skills.
• Strategic thinking and problem-solving abilities.
• Ability to thrive in a fast-paced, dynamic environment.

Responsibilities:

• Develop and implement comprehensive growth marketing strategies to achieve business goals.
• Oversee and lead the execution of digital marketing campaigns across various channels (Google Ads, Facebook Ads, etc.).
• Analyze marketing performance data to track KPIs, identify trends, and provide strategic insights.
• Guide and mentor the marketing team to ensure alignment on growth initiatives and best practices.
• Collaborate with cross-functional teams (product, design, engineering, content) to ensure integrated growth efforts.
• Manage marketing budget, ensuring efficient allocation of resources and monitoring spending to meet financial targets.