A growth marketer role requires a variety of different skills, including:

Email marketing: This is one of the main ways growth marketers connect with customers. They should be familiar with common email marketing platforms and know how to implement A/B testing.

Search engine optimization (SEO): Growth marketers must be proficient in SEO best practices to help new audiences find your business online.

Social media management: They should also know how to engage with customers on social media and identify opportunities for holding marketing campaigns on social platforms.

Data analysis: Growth marketers must be comfortable analyzing large datasets to identify trends and opportunities for future campaigns.

Creativity: The best individuals are able to think creatively to develop unique marketing campaigns and suggest previously untapped audiences for your business.

Job Responsibilities

In their day-to-day, the growth marketer should:

• Create and manage email marketing campaigns that encourage customer loyalty and conversion
• Run A/B tests to identify optimal marketing tactics for different audiences
• Improve and maintain our website’s SEO and search visibility
• Plan, optimize, and manage paid search advertisements
• Manage social media channels or work collaboratively with our social media manager
• Develop creative content for email and social marketing campaigns
• Analyze past marketing campaign data to improve conversions from future campaigns
• Report to our CEO about ongoing marketing campaigns, conversion rates, and cost per conversion.

Requirements

• 3+ years’ experience as a growth marketer
• Bachelor's degree in marketing, Business, or related field. Advanced degree or relevant certifications are a plus.
• Proven track record of driving user acquisition and revenue growth in a SaaS or technology-driven environment.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce).
• Excellent written and verbal English communication skills, with the ability to craft compelling messaging and content for diverse audiences.
• Creative thinker with a passion for innovation and problem-solving.
• Ability to thrive in a fast-paced, collaborative startup environment and manage multiple projects simultaneously.