Head of Marketing

We are in search of a dynamic Head of Marketing to join our innovative team. As a leading B2B platform for custom mechanical items, we are looking for a strategic thinker with a passion for generating leads and driving SEO initiatives.

The ideal candidate will possess a strong background in marketing coupled with exceptional leadership and communication skills. This role is pivotal in shaping our company’s marketing strategy and driving growth in our target market.

• Develop and execute comprehensive marketing strategies to generate leads and increase brand awareness in the custom mechanical industry.
• Plan and coordinate trade shows and events across the US to showcase our products and services, engage with potential clients, and build strategic partnerships.
• Collaborate with the CEO to develop and refine the company’s overall marketing plan and strategy, aligning with business objectives and target audience needs.
• Oversee and optimize SEO efforts to improve website visibility, drive organic traffic, and enhance the user experience for potential clients.
• Actively engage with potential clients during trade shows, networking events, and industry conferences to promote our brand and cultivate relationships.
• Analyze marketing metrics and KPIs to track performance, identify areas for improvement, and make data-driven decisions to drive continuous growth and success.

• Minimum of 5 years of experience in marketing, with a focus on B2B marketing and lead generation.
• Proven track record of developing and implementing successful marketing strategies that drive measurable results and contribute to business growth.
• Strong leadership and management skills, with the ability to inspire and motivate a team towards achieving common goals.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas to diverse audiences.
• Deep understanding of SEO best practices and experience in implementing SEO strategies to improve website ranking and visibility.
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Experience in the mechanical industry or a related field is a plus.

• MBA or advanced degree in Marketing or Business Administration.
• Experience in managing marketing budgets and allocating resources effectively to maximize ROI.
• Knowledge of the latest trends and technologies in digital marketing, including social media marketing, content marketing, and marketing automation.
• Previous experience in the B2B manufacturing industry or working with custom mechanical products.