Brand and Customer Manager

Job Description

The Brand and Customer Manager will be responsible for the comprehensive preparation of the local Israeli market and the company's operational framework in anticipation of entering new therapeutic areas including vaccines and other therapeutic areas.

This role involves developing work plans pre-product launches and launches, leading CFT in AGILE enviourment, innovative mindset to overcome challenges leading to launch excellence while being proactive, initiative-driven, creative, and possess a positive mindset.

The Brand and Customer Manager will be responsible for leading market preparation processes and the actual launch of products- short term focus will be in vaccines. This role encompasses not only the preparation for the launch but also the management of pre-launch activities

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Key Responsibilities:

Preparation and Leadership of Forecasts: Emphasize the importance of preparing and leading forecasts, while collaborating with colleagues from local, regional and global management.
Develop and implement strategic work plans for product launches, including in-depth market analysis, Identify and leverage market opportunities
Strong and ongoing collaboration with cross-functional teams throughout the year, including Access, Medical, and Regulatory departments
The ability to manage relationships with Key Opinion Leaders (KOLs) on a national and global scale is essential
Facilitate strategic collaborations with global teams
Engage in key stakeholder management and build strong relationships within the healthcare system (Sickfunds, MOH etc.)
Marketing Plan Development: Create marketing strategies to promote products, including market analysis, identifying target audiences, and generating marketing content. Lead the development of marketing strategies and promotional plans to ensure successful product launches
Map the market across all relevant dimensions, including patient journeys, competition, and marketing messages
Work with flexibility and adaptability in a dynamic and agile environment
Monitor and analyze product performance and market trends to make data-driven decisions
Ensure compliance with regulatory requirements and company policies
Budget Management: Responsible for creating and managing the budget allocated for products, including tracking and reporting expenditures.

Requirements:

Depth of Knowledge and Scientific Understanding: A high level of scientific understanding is required, with the ability to shape the ecosystem and lead significant changes in therapeutic paradigms across various fields
Experience in product management and product launches
Proven ability to work collaboratively across various departments
Strong strategic vision and analytical skills Strong leadership and team management skills.
High emotional intelligence and interpersonal skills
Experience in driving strategic collaborations within the healthcare system
Ability to navigate complex regulatory environments
Flexibility to adapt to changing market conditions and organizational needs
Creative, proactive, and possess a strong business mindset
Digital solution orientation and familiarity with digital tools and platforms
Excellent communication and presentation skills
Strong project management skills with the ability to manage multiple tasks simultaneously
Ability to work under pressure and meet tight deadlines.
Customer focused

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Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

Ability to Work Under Pressure, Ability to Work Under Pressure, Adaptability, Agile Methodology, Animal Health Sales, Business, Client-Centric, Communication, Creative Campaign Development, Interpersonal Relationships, Management Process, Market Analysis, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Planning, Marketing Strategies, Marketing Strategy Implementation, Market Research, Pricing Strategies, Product Lifecycle Management (PLM), Product Management, Product Marketing, Project Management, Regulatory Compliance {+ 5 more}

Preferred Skills:

Job Posting End Date:

08/31/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R357488