Senior PPC Manager

If you're into online shopping (who isn't these days?), chances are you've crossed paths with Yotpo. We're all about eCommerce retention—helping brands of every size turn one-time shoppers into lifelong customers.

Think loyalty programs, SMS and email marketing, subscriptions, and reviews—it's what we do best. Plus, we've got more tricks up our sleeve.

With teams spread across the globe—from the US and Canada to the UK, Israel, Bulgaria, and Australia—we're growing fast. Our main mission? Delivering cutting-edge technology that sets new standards in the industry.

Sounds exciting? Then read on, because we're looking for curious professional talents to be a part of building the future of the e-commerce industry.

Yotpo is looking for a talented Senior PPC Manager to join our Demand Gen group.

We're looking for a self-motivated quick learner who thrives at the intersection of marketing, creativity, and analytics to scale and optimize our paid acquisition channels (Google, Facebook, Instagram, LinkedIn, etc.), with a strong focus on SEM (Google Search, Bing, Shopify Ads).

The Paid Acquisition Team is a part of the Marketing Department and works cross-functionally with multiple departments, including design, content, product, product marketing, sales, customer success, engineering, and data.

Responsibilities:

Manage, optimize and scale paid search activity on Google Search, Bing, Shopify Ads
Support other acquisition channels: Facebook, LinkedIn, Instagram, Twitter, YouTube, Quora, G2Crowd, Capterra, and more.
Manage paid campaigns end of end, including budgets, bids, account structure, keywords, ad copy, landing page, creatives, conversion optimization, and more.
Develop paid media plans for specific product lines.
Work with our in-house design and content teams to continuously develop and optimize ad campaigns.
Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities.
Report on paid traffic & results.

Requirements:

4 years of experience leading and managing ppc campaigns (Google, Bing, Shopify Ads), out of which 2+ years in a B2B / eComm company
Advantage - 2 years of experience managing paid social campaigns (Facebook, LinkedIn, Instagram, Twitter etc)
Working experience with platforms such as Google Analytics
Autodidact: Highly skilled self-learner, eager to master new concepts independently, naturally analytic, and curious
People-person with strong interpersonal skills that can work as part of a team
Able to manage several cross-team projects
Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.)
High level of English (written and spoken)
Hands-on experience with Hotjar, WordPress, Wistia, Amplitude - advantage.

If you don't meet 100% of the qualifications outlined above - that's okay! We believe in hiring talented people. We encourage you to apply if you think this is a role that would make you excited to come to work every day.

#LI-Hybrid