Marketing Lead Gastroenterology

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Job Description

People First - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. Our people are the heart of Takeda. Our team is growing and for this we need bright minds with creativity and flexibility – what talent do you have?

We are currently seeking a Marketing Lead GI (all genders), to be based in our local country organization in Petach Tikva.

ROLE OBJECTIVE

Drive deep understanding of what motivates gastroenterology patients and the HCPs that care for them including what could cause them to choose Takeda’s products over alternatives, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges
Embed a high customer focus within gastroenterology team by spending a significant amount of time with customers and placing the customer at the center of every business decision
Coach and mentor the KAM/s to ensure constant development, personal growth and improving productivity in selling skills, soft skills, project management etc.

ACCOUNTABILITIES

Business Strategy and Management

Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance;
The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including
Strong understanding of the local gastroenterology market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics;
Identifies actions to strengthen product positioning to maximize brand performance. Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage. Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities
Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics;
Leading the business development process; coaches and monitors internal and external progress; leads external suppliers; drives the integrated life cycle plan
Achieving the above through effective liaising, networking and working relationships with Sales Team, Market Access Team, Medical Team, and Commercial Excellence Team

Effective team and cross-functional working internally and externally

Supports the gastroenterology Business Unit Director in building and leading a strong brand team and developing team members to equip them for current and future business and career opportunities
Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general;
Responsibility for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products
Ensure the KAMs team are equipped with the strategic direction by the development of training material and programs

Financial Management

Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
Effective budget control and resource management within predefined project budgets;

Communication

Developing and maintaining strong, effective and constructive team relationships and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers;
Ensuring effective communication with all relevant internal and external key stakeholders;
Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels;
Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers;
Implementation of multichannel innovative communication approaches to customers;

SKILLS and COMPETENCIES

Business acumen and ability to understand and actively contribute to the management of a P&L
Outside thinking rather inside focus; advocating patient and HCP perspective into the organization
Crucial that the candidate understands the gastroenterology environment and business model where the brand/s operate, including working with a KAM model
Willingness to spend high amount of time with customers
Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level
Business acumen and entrepreneurship to develop a commercially robust plan that exceeds customer expectations
Innovative, develops new ways of working and uses these to differentiate from competition
Strong communicator with the ability to engage both external and internal customers
Builds a collaborative network of relationships with people in a variety of functions, roles, and locations and leverages formal and informal networks to accomplish the ambitious goals
Personal drive to follow-through plan and excel

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world. Learn more at takedajobs.com.

Diversity, Equity, and Inclusion

At our heart are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, race or ethnic origin or disability.

If you are interested in this opportunity, we look forward to receiving your application via our online tool!

Locations

Petach Tikva, Israel

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time