PPC Specialist

You’re a talented, remarkable, and ambitious PPC who wants to put your best ideas to work.

You’re not someone who wants another transient job, where you’re kinda stifled. You want your work to have meaning.

We’re Darrow, a booming start-up committed to changing the world using Machine Learning & AI. We are looking for the next key member of our team to join our data-for-justice revolution.

Not Your Average Role

Imagine arriving at work knowing that you’re not only promoting your career… but creating an impact.

At Darrow, that’s exactly what you’ll experience.

We’re a team of data experts and legal practitioners who deploy data, machine learning, and AI to monitor the web and discover undetected legal violations. By doing so, we bring them to light and justice — securing compensation for victims and deterring bad actors from wrongdoing.

We created an open, action-based culture unlike any other, based on the shared values of creating an impact and making a change. Our mission is about impact at scale, and we provide our team members with access to the resources they need to get the work done.

This is where you come in.

About the Role

We are looking for a PPC Specialist for one of Darrow’s leading products. This role requires a deep understanding of our partner’s needs and building a case-specific strategy accordingly, using marketing and content tools (and other solutions).

The position will be part of our Litigation success team.

About You

You are a PPC expert (Facebook Ads, Google Ads and other channels are a bonus) who is looking for a challenge.

You know the ins and outs of the paid marketing world, but love to think of creative, innovative solutions when traditional ones come short.

You’re great with creating strategic campaign plans in multiple channels, and managing and analyzing them.

You have a creative mind and are able to implement it in both content id design matters.

You have what it takes to own complex projects with multiple stakeholders.

You want to use your expertise to do some good in the world.

Responsibilities:

• Running market/audience strategy research to understand the target group and createcampaigns.
• Extensive experience with setting up, managing, analyzing and optimizimg Facebook campaigns. Familiarity with Taboola, Outbrain and Tiktok, Reddit, Twitter campaigns is a bonus.
• Create ads (creative and copy), including A/B ad copy testing, retargeting, bid automation, etc.
• Drive strategy, development, and execution of campaigns across multiple channels(Facebook , Google ads, Instagram, Reddit, Twitter, etc.).
• Using Darrow's tools to create landing pages(coding is not required, but it is an advantage)
• Analyze and optimize campaigns while maximizing performance improvement.
• Familiarity with E-mail marketing campaigns

Requirements:

• 2-4 years of experience managing paid social media campaigns
• 2+ years of experience in content writing and marketing.
• Proven and meaningful experience with Facebook ads and at least 1 other paid media channel
• Data-Driven mentality and creative capabilities
• Native English speaker or at level